In Trademark News: American Airlines has filed a infringement lawsuit against search engine giant Google, that if successful could fundamentally change the way search engines, and more importantly their pay-per-click advertising services, work.
In the suit, American claims Google sells the airline company’s trademarks to other websites that use them, via Adwords, to divert potential customers away from the official American Airlines website. Though the suit was launched last summer, it’s just starting to see the inside of a courtroom, and final motions are being requested by the judge.
Personally, I’m in favor of this – not much point in having a trademark registered if your competition can simply pay a few cents and use it against you. We’ve been having this problem for years, with other logo design companies setting up Adword keywords using The Logo Factory as a search trigger. Despite being a nuisance, didn’t figure there was much we could do.
Many (with more legal smarts than I) have opined that AA may not have a leg to stand on because of the generic nature – American & Airlines – of their trademark. Others think that this is just the beginning, as corporate giants try to control the use of their intellectual property on the web. In any case, worthwhile watching this one as it develops – you can view the ongoing battle here.
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