This coffee house first launched their business in Texas, and they are currently branching out their locations throughout the United States. Fusion Café sells a fusion of specialty coffee and smoothies, as well as oriental inspired sandwiches. Fusion’s aim is create an atmosphere that welcomes friends and families to come and hang out at their coffee houses while enjoying something off their menu and the occasional featured entertainment.

When Fusion initiated the design process with The Logo Factory. The only comment that the client made was that they loved the look and feel of the Starbucks logo and that they wanted their logo to be kept simple. The designer took the clients input and further put the design process into motion, designing a few different preliminary concepts and further working back and forth with the client until reaching what the logo is now. The client has since taken the logo and put it up on the Fusion website, which can be seen here.

Design Tags: Coffee Shop

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