Found this article on Sending (web site) Visitors Away For Good quite interesting. And yes, I’ve been guilty of at least three of them. Found number 4 particularly apropos –
Way No. 4 – ‘Please Let Me Watch Intro’
Yes, admit it – you once thought the best thing on the planet was a website that started up by having a spinning animation of the company logo that exploded, span round a bit to an 80s sounding techno tune and then re-constituted itself in the centre of the screen with the immortal words:
“Click here to enter site”
Strange that – “enter site”. That’s what all your visitors were trying to do when they typed in your web address or clicked on your link but instead they were faced with Jean Michelle Jarre flash music and some possessed bit of code that replicated the effect of someone regurgitating your business’ corporate identity over the screen. Nice. Flash intro = trash intro. Use em (the intros) and lose em (the visitors).