Steve Douglas on June 16th, 2010

brazil 2014 world cup logo

The kind of in-depth work you’ve come to expect at our blog. A highly analytical and detailed critique of the newly announced logo for the 2014 FIFA World Cup in Brazil.

Looks like a facepalm.
this is a facepalm

The end.




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42 Comments to “FIFA Brazil 2014 World Cup logo”

  1. Matas says:

    Writing posts like these makes you the most despicable designer in the world… i mean seriously, just because they didn’t get the FIFA World Cup 2014 logo designed from you doesn’t give you the right to mock the hard-working designers who made this logo.
    I, for one, think that this is a very creative logo…nicely portraying the Brazilian colors.

    • Steve Douglas says:

      Matas, you’re entitled to your opinion, just as I’m entitled to mine (though colors have nothing to do with the design, hence the BW version for comparison purposes). But crikey. “The most despicable designer in the world”? That really would be quite an accomplishment, especially on a six word blog post, and considering I’ve got lots and lots of competition on this ‘facepalm’ meme. Probably time to climb down from the hyperbole you rode in on.

  2. Matas says:

    Quick reply…let me clarify that i do not wish to sound demeaning here but IMHO people who mock others are simply wasting their time. I mean you just said that you have loads of competition, so do you really think you have time to write on such petty and useless matters? I don’t understand why people kill their time criticizing other people’s work…shouldn’t one focus on one’s own work? If we don’t have the guts to eulogize what other’s are doing, the least one can do is stop raising one’s pessimistic opinions regarding them. Hope you understand this time around and respond without the crummy jargons and mimicry.

    • Steve Douglas says:

      Matas, Matas, Matas. The original blog post was six words long. So far you’ve written 166 words in response. While we’re talking about killing time and whatnot.

      And perhaps if you want a warmer welcome (without “crummy jargons and mimicry”) then I suggest the next time you post on someone’s blog, you introduce yourself with a phrase that doesn’t contain the words “Writing posts like these makes you the most despicable designer in the world.

      While we’re at it, if you’re going to cause a fuss about someone snarking on a logo, then best you take a look at your own blog first. Lessee what you have to say about others’ work on your site. I particularly liked this quote “Not all, but some are lack of creativity or just look bad!”

      What was that advice about focusing on one’s own work again?

  3. Matas says:

    Just as i suspected… you went way overboard with my remarks really u should learn to take a grip over your nerves, they’re quite cranky.

    I’m not in for laughs but your rapid spy work on my blog really made me ROFL…while i acknowledge your viewing my blog ONLY at my prior commenting, i would request you not to include me or any of my work in your ramblings as your views are totally devoid of the facts…although you can continue searching for more stuff to twist (which i’m certain that you will) but the fact of the matter is you really need to grow up and learn to act like a professional.

    I strongly suspect on this blog being run by a designer, because of lack of sheer professionalism…anyway that’s precious hours that I’ve wasted over here, got serious work to do…anticipating what next you maliciously conjure up from my blog like you’ve done with many other blogs (perhaps you’re intimidated by the them)

    I can bet a million bucks that your so vacuous you’re going to dedicate a whole post on this chitchat in the near future.

    • Steve Douglas says:

      A million bucks you say? Hope someone takes you up on that ’cause it’s a really, really safe bet. And that makes 355 haranguing words from you, versus a six word, tongue-in-cheek blog post that was published a week ago. While we’re talking going ‘overboard’ and all.

  4. James Lewis says:

    Having come back from brazil, I can comment that the logo is very brazilian and very indicative of the very strong sense of self they have.

    The logo basically translates to the world cup belonging to brazil. Whilst I dont like the logo, I must say it is so very in touch with vibrations of Brazil. It even incorporates Christo’s hug.


    • Steve Douglas says:

      Thanks for the perspective James. To be honest, I don’t mind the logo one way or another. My first reaction was the gist of the post upstairs. May grow on me as time goes by.

  5. Scott Duncan says:

    If I weren’t a big football (sorry, soccer) fan, I would put this logo down as one for a charity helping the under privileged. While I get the link to the World Cup trophy, I think if you removed the 2 additional pieces from the bottom, you have a charity logo. All hands coming together to help and whatnot.

  6. Scott Duncan says:

    Forgot to add, Steve, there is that spy business again! You should really think about changing your name to James!

    • Steve Douglas says:

      Yeah, noticed that myself. Not so sure when reading publicly accessible blogs and websites became ‘spying’, but it seems to be a reoccurring theme as of late. Trouble is, never been a big fan of martinis. Shaken OR stirred.

  7. CJ says:

    Not a bad logo, just a little dated really. It has the same line and color style as the Woodstock festival logo, the one with the bird on the guitar neck.

  8. kate says:

    Very nice logo that is. Logo designing is an art and Danny Glix is a big name as far as logo designing concern. Danny Glix has won Yahoo! Site of the Day Award, World Wide Web Awards “Silver” Award, Named Top 10 Design by cacom, Golden Web Award and Top of Crazy Webdesign Award etc. He is master in his work no doubt. for more information about this great designer visit:

  9. Wilson says:

    I am Brazilian and the first time all saw the logo i didn’t like at all, but after thinking about it I could realise it translates strongly the brazilian passion and desire to see the national time champion. It depicts the magnetism that football has uniting all Brazilians in the football fever.

  10. Andres Sanchez says:

    I love the logo! So creative and artistic, not like the crappy staff made by The Logo Factory! Instead of mocking other people work, you guys should focus on your own…your designs are nothing special.

  11. Steve Douglas says:

    If I was snarky today, I might be tempted to point out the irony in your comment. But I’m not. So I won’t. Thanks for adding to the discussion, our crappy ‘staff’ notwithstanding.

  12. Meg says:

    I don’t know what are talking about here, i like this logo. It’s simple and reflects national character of Brazil seems to me.

  13. Eros says:

    This Logo was horrible. had a poll about it in Brazil. more than half the votes felt bad, and yet she chose. is already a laughingstock, like that of facepalm. I brazilian, by the way.

    by google translate

    • Rafael says:

      “I don’t know what are talking about here, i like this logo. It’s simple and reflects national character of Brazil seems to me.”

      Indeed. Brazil can and probably will surpass S. Africa World Cup in terms of negative aspects. This logo was not made by a designer, but by a seer.

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  15. Art Nations says:

    I think that the new World Cup logo for Brazil 2014 is a great design that all Brazilians should be proud of. See my reasons at I also believe that Brazil should be Brasil, and I am English. This is their World Cup after all.

  16. Pablo says:

    I think that the 3 HANDS in this logo are in honor of Maradona of Argentina, Thierry Henry of France and Luis Suarez of Uruguay who used their HANDS to score or to stop a goal to make their teams advance in FOOTball matches.

  17. Aldo Fernandez says:

    Too naïve, I believe…

  18. casper says:

    come on!!…is that an concept or the actuall designe?..don’t you think it looks well ugly.

  19. Antek says:

    i like it!
    it’s moving away from the type of generic block logo of 2010 that FIFA seems to be forcing on other tournaments, and it’s gotten rid of the 2002 logo that’s been in the logo in 2006 and this year.
    not just that, but it’s very different from other logos of any kind, i really like it :D

  20. Meg says:

    I showed this logo to my friends who are professional designers and they told that this is bullshit, it was made in coreldraw and they even didn’t delete the lines.

  21. Wayne Rothman says:

    It’s not an ugly logo, but it needs a bit of modification and work on the design still. There’s something about the palm that isn’t quite right. It looks distorted. I personally think a logo design should look professional and well designed at the end. I’ve had my logo designed by the Logo Design Creation and the speed at which they deliver their initial concepts is exceptional, and the designers listen to what me as the client is looking for and will almost always come up with the perfect logo or design within their first round of drawings. On my last four projects with them, there is nothing that I can see that needs improvement. The turnaround time and the quality of their design work is exceptional. Even when you have carte-blanche on a design project, the ideas and designs that the team produce are excellent. What the Logo Design Creation manage to create from an idea consisting of two sentences, is just plain incredible.

  22. AnaVar says:

    When you have lots of options, it’s always hard to choose, and the one that is not picked, doesn’t mean it’s not good. I like this logo and I’m sure you can use it for some other opportunity!

  23. João says:

    How can people say I should be proud of that crap? They didn’t even take the time to let real professionals judge it. The contest was a joke. It brings shame to Brazilian talented and hard-working designers. Take a look at the 2010 South Africa World Cup logo. It’s professional work. It’s got real style. The 2014 WC logo, on the other hand, looks like the work of a 6-year-old kid.

  24. [...] have likened it to a “facepalm.” I can see the resemblance, but personally, I’m just glad it’s an improvement on [...]

  25. felipe says:

    I’m from Brazil, and for the brazilians here saying that this piece of shit “translate the brazil *put your bullshit here*”, you should stop to defend this shit just to not feel ashamed AGAIN to be brazilian.

    This logo has NOTHING creative on it. It’s look like a logo made by a student of basic scholl, not even high-scholl.

    This logo is a SHAME for our country, a shame! The design process was a joke, the ppl who vote for this aren’t professional designers, anything is this whole “logo process” was serious.

    I’m really ashamed to this logo, very.

  26. Paul Grant says:

    FIFA-fail. While I get the sort of freestyle thing going on here, I still think it lacks some of the clean lines I’d expect to see in a professional design. And the face palm? noticed it before I even scrolled to your posted image, Steve… so spot-on. I think what happened here is that the designer, not showing too much thought, tried to directly copy the shape of the Fifa World Cup itself. A freestyle approach while trying to show a solid base just makes the design look – for lack of a better term – melty. Is it possible this was just one of various considered graphics? I saw this online –

    • Steve Douglas says:

      Nope. It’s the real deal (was officially announced yesterday I believe – here’s the video). The logo you’ve linked was one of the concept designs entered as part of the original FIFA bid.

  27. Joca says:

    Hi! I’m from Brazil.

    Everybody hated this logo here. Coisa horrorosa!!!!

    People who made that choice:
    Gisele Bundchen = idiot
    Ivete Sangalo = idiot
    Hans Donner = idiot
    Paulo Coelho = idiot

    That’s a shame for our country.

  28. Cesar says:

    Your replies to Matas really disappointed me.

    Everyone need to be optimistic all the time. One-hundred-percent. Specially when someone criticizes you.

    Best regards,

  29. Steve Douglas says:

    @ Cesar – Sorry I disappointed you, though if someone posts a comment stating that the writer of an article is “The Most Despicable Designer in the World” they should probably expect one of two things. Either their comment deleted post haste, or a little bit of push-back. As I’m not in the habit of deleting comments (unless they’re defamatory towards other parties or contain inappropriate personal info) I went with the latter. Though I probably shouldn’t discuss this issue any more. There’s a million bucks riding on it.

  30. Haruspex says:

    I feel like maybe Brazil is on a spam campaign to make people think this is a good logo.

    It’s not.

    This is a horrible logo, and I appreciate the comedy afforded by this blog post.

  31. I’m from Brazil
    shame this design!
    #logotype #Fail

  32. NICE LOGO says:


  33. Lolgo says:

    That logo is funny, nobody can see that and not faceplam! I only just seen that today and now i find out you all knew sinse 2010?