Yet another Logoworks ‘love child’ web site is making the rounds. This time under the odd concept of Stinky Logo (?!!). Funny thing is, if you take the Stinky Logo ‘test’ – using almost any logo, the result will invariably be ’stinky’. And that even includes the new Logoworks brand itself. I’m all for creative marketing, but this? Sheesh. The dudes in Utah have either too much time or too much money on their hands. Or both. The web site was actually turned into a billboard campaign that (according to LW’s blog anyway) was the target of vandalism. Some folks aren’t buying the vandalism angle, theorizing that the story is yet another publicity stunt by LW, including some folks on the Ad Week blogs who write that Something’s Fishy About Logowork’s Story. Gotta scratch my ever-so-quickly-balding head over this one…
And speaking of LW, some of you may remember the internet tempest stirred up last year about LW’s allegedly ‘borrowing’ designs and/or concepts and presenting them as their own. For those who don’t (or who didn’t read about it in the first place) you can do a quick catch up at Katz I Design’s summary of the saga here and at Bad Design Kills here. (BTW – in spite of LWs claims and somewhat spurious explanations, they did feature the Xerox ‘X’ on their Instalogo site (It was actually purchased by a designer who was following the story), and several logos that ahem, it could be argued, were, ahem, ‘influenced’ by TLF’s designs did appear in LW’s Instalogo site). Bad designer. No donut.
Well, it’s taken them a year, but the Utah based company has finally got around to ‘dispelling’ some of (what they claim are) ‘myths’ on their web site. On their Logoworks – Myths and Facts ‘blog’, they attempt to address some of the issues brought up during the kerfluffle. Freshly Squeezed Design’s Robert Wurth dissects The LW ‘Myths’ corpobabble on his Freshly Squeezed Droplets blog with an excellent post – The Logoworks Straw Man. Naturally, LW had to have yet another round of dispelling what they claim are myths, dispatching one of their drones Rob Marsh (where are you Jeff Kearl?) to nitpick on the FSD comments page (feel free to add to the melee). Meanwhile, over at DT&G Magazine veteran designer and brand consultant Susan Kirkland likens Logoworks to the Chinese government. Nice…
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