The Logo Factory designers really enjoyed working on this racing logo. The client had a vision from the get go of how they wanted their logo to look and were able to easily convey that in their job brief. DIA Racing is a remote control off-road car racing team that was looking for a logo design that conveyed an extreme, fast, gnarly, rebellious, evil image. The designers came up with a set of preliminary concepts and from that the client choose to sign off on not one, but two logo concepts that were in the original preliminary set; one logo will be used on shirts and the other logo will be treated as their main logo.
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