Taking a quick root around our website this morning, it occurred to me that while we’ve featured a mass of logo design tips, examples, design articles and technical file format guides, we’ve never actually sat down and developed a ‘how-to’ design guide – a soup to nuts instruction manual on how you can develop a own company identity, whether for yourself, or if you’re a designer, for one of your clients. This happened, partially due to economic self-interest – we’re a logo design studio after all – but mostly because we believe that the best way to develop the symbolic representation of your company is by working with a fairly experienced graphic designer, be it The Logo Factory or someone else with similar credentials.
While we’ve tackled the other ‘do-it-yourself’ methods – sometimes critically (witness our recent are logo design contests legal feature) – we’ve yet to walk anyone through the entire logo design process, from start to finish, while helping you avoid the various missteps and potential pitfalls when it comes to developing a logo that is timeless, and representative of the subject it’s meant to symbolize. So, that’s exactly what we’re going to do.
Over the upcoming weeks, The Logo Factor is going to publish an exhaustive look at how to develop a logo, as a do-it-yourself project for yourself, or as a guide for the young designer who wants to design logos as part of their practice. We’ll revisit material that’s covered elsewhere on our site, but update it and assemble it together in one spot. As the guide will be featured in a blog format, you’ll be able to ask questions which the gang at the shop will do their best to answer. Once we’re finished, we’ll assemble the entire shooting match as a free e-book download. While I still believe that working with a pro is the best answer, the age of ‘do it yourself’ is upon us, and if you want to create your own logo, you might as well do it right. We’ll begin the series on Monday with a look at deciding whether or not you need a logo, followed later in the week with choosing the name of your company, as well as the theme you’re going to use as the DNA of your design.
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