This time around. thought it would be fun to show you two types of wildly different logo approaches – one illustrative, the other text only, from one of our recent projects. This design was worked up for Your PC Gear – a computer accessories, games and software store. The main caveat on this design was that it had to work on a black background – the planned color scheme of the store, as well as the in-progress web site. Despite the glows and chrome shading, the main text logo (above), remains in Vector format (as are all projects at the shop) and is adaptable for all types of media and reproduction. The client wanted some ‘depth’ to the mark, so through a little bit of Illustrator trickery, we were able to create a 3D ‘ish’ shield, in a 2D space. This is the design that the client ultimately went with (albeit rotated to the right), and can be viewed on their web site. During the initial creative workups, our designers also came up with a nifty little cartoon logo design (below) that added an whimsical flair to the company identity.
During initial character sketches, we gave him a back pack full of computer goodies – to outline the company’s services and offerings, and a pair of Ray Ban’s to amp up the ‘cool factor’. A logo of this type is extremely versatile – the character can ‘speak’ to the audience, and can be used in various situations and environments. On the other hand, a cartoonish design isn’t for everyone (serious or conservative companies need not apply. Banks should probably think twice too) and while we enjoy creating such designs, it’s wise to think twice before embarking on such a theme. As nifty as our little dude is, alas, he was ultimately nixxed for the text version, but we still think he’s worthy of inclusion in our Daily Logo feature.
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