I often wonder why anyone would elect to use a clip art logo in their marketing and advertising. Lack of budget? Lack of understanding about what clip art is and how it can be used? Perhaps. Ironically, many clip art collections – including those that come with software packages – are very tightly licensed (if one cares to read the EULA, which of course, most don’t). It’s often not even permissible to use clip art icons and artwork in any commercial endeavour, never mind as a company logo. Basically, you can use it to create a flyer for the local church picnic and not much else. And if we can forgo the legal issues, doesn’t using clip art as a company logo defeat the entire purpose of the exercise – creating a unique company visual identity under which to market? I think so. And yes, those fancy flash-driven do-it-yourself template logo sites are selling clip art, regardless of what they say. Anyhoo, our main site takes a look at clip art logos and why they’re a very bad idea. Unless you’re trying to be a bad designer, in which case they’re very good…
Related posts:
- A few words about clip art logos…
- The embarassment of logo clip-art…
- Poor Man’s Copyright (again).
- How to draw a perfect cog in under 20 seconds
- Logos? Anyone can design steenking logos
Tags: tutorial
