Logo Makeovers & Rebrands
Ice cream parlour giant Baskin – Robbins lend their name to the increasingly long list of corporations that have thrown their logo into the redux ring. Alas, I’d argue that the new logo is not an improvement. The old B & R ice cream logo (apparently still used as a secondary logo) had a certain [...]
UK based design company Attitude Design dissects yet another notable corporate logo makeover, this time European telco giant Vodafone, one of the largest mobile telephone networks in the world. Unilke some of the recent corporate rebands, this one is more of a re-tooling while remaining a considerable improvement. Interesting to note the corporate tie-in between [...]
The Learning Channel has recently trotted out their new logo though I’d argue that the logo’s not so much a new mark – more of a re-working of the TV channel’s regular identity (there are some very real advantages of not straying too far afield from an established corporate identity). The three color fields are [...]
While we can all criticize and moan about corporate logos (something we do all the time at the shop), it’s not often that we get to have a hand in the direction that a particular company logo will take. One such instance is the web-based design crowdsourcing poll that the folks at Planter’s Peanuts are [...]
Kinda ironic really. A logo for a men’s TV network has been judged as being ‘too girly’. Okay, that’s not what exactly what Spike TV said in their press release. They actually said that the logo isn’t ‘manly enough’. Which is pretty much the same thing as saying its ‘too girly’. Or close enough. The [...]
Latest Comments