Logo Makeovers & Rebrands
Xerox recently announced that they were changing their corporate logo, dropping the famous ‘X’ icon for the swishy, chromy, X-boxy design seen here. Richard Wergan, vice president of advertising, calls the new design “a brand identity that reflects the Xerox of today.” I don’t mind it, especially when you find out that the new mark [...]
I’m generally loathe to dole out unsolicited critiques of other logos (especially when they’re not so kind) – I have no way of knowing the background design process, how much ‘tinkering’ the well-intentioned client performed, etc. Having said that, there are the odd times when I’m willing to make an exception, and the old (but [...]
Toy store chain giant, Toys R Us, has began to roll out their new logo makeover to mostly positive reviews from design blogs and forums. While I’m certainly not an advocate of changing a logo simply for giggles, overall I like the reworking of the mark. The backwards ‘R’ is still there (thankfully) but it’s [...]
Italian car group Lancia relaunches its visual identity this week to mark the company’s centenary. The new-look badge has been drawn by Italian design consultancy Robilant Associati. The agency collaborated with the group’s in-house team at Lancia’s design centre in Turin to update the corporate logo, which comes ahead of the brand’s return to the [...]
Ice cream parlour giant Baskin – Robbins lend their name to the increasingly long list of corporations that have thrown their logo into the redux ring. Alas, I’d argue that the new logo is not an improvement. The old B & R ice cream logo (apparently still used as a secondary logo) had a certain [...]
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