Steve Douglas on February 1st, 2008

Another major corporate rebrand announced – this time it’s Capital One, who are practically giddy over their new logo. Nasty. This kind of swoosh logo may have been all internetty and forward-thinking circa 1999, but at the beginning of 2008, this certainly qualifies for the ‘WTF Were They Thinking?” department. This new design is forty [...]

Continue reading about From the ‘WTF Were They Thinking?’ dept

Steve Douglas on January 14th, 2008

Xerox recently announced that they were changing their corporate logo, dropping the famous ‘X’ icon for the swishy, chromy, X-boxy design seen here. Richard Wergan, vice president of advertising, calls the new design “a brand identity that reflects the Xerox of today.” I don’t mind it, especially when you find out that the new mark [...]

Continue reading about New Xerox Logo

Steve Douglas on November 4th, 2007

I’m generally loathe to dole out unsolicited critiques of other logos (especially when they’re not so kind) – I have no way of knowing the background design process, how much ‘tinkering’ the well-intentioned client performed, etc. Having said that, there are the odd times when I’m willing to make an exception, and the old (but [...]

Continue reading about If M. C. Escher designed logos

Steve Douglas on November 3rd, 2007

Toy store chain giant, Toys R Us, has began to roll out their new logo makeover to mostly positive reviews from design blogs and forums. While I’m certainly not an advocate of changing a logo simply for giggles, overall I like the reworking of the mark. The backwards ‘R’ is still there (thankfully) but it’s [...]

Continue reading about Toys R Us gets a logo makeover

Steve Douglas on March 20th, 2007

Italian car group Lancia relaunches its visual identity this week to mark the company’s centenary. The new-look badge has been drawn by Italian design consultancy Robilant Associati. The agency collaborated with the group’s in-house team at Lancia’s design centre in Turin to update the corporate logo, which comes ahead of the brand’s return to the [...]

Continue reading about New logo for Lancia