Logo Makeovers & Rebrands
In the seemingly endless procession of brand do-overs, 7up has announced a new logo. The fruity new 7up design will adorn cans outside the US market (7up is owned State-side by the Dr. Pepper Snapple Group but owned globally by PepsiCo. It is the PepsiCo version that will feature the new logo design). I like [...]
Fresh on the heels of the new Gap logo fiasco, clothing retailer Urban Outfitters unveils their new logo as well. Whether it’s a ‘me-too’ prank trying to mimic the earlier freak-out is anyone’s guess Visitors to the Urban Outfitters official website are currently being greeted by the odd logo featured on top. It’s a weird [...]
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Gap unveils their new logo to an internet firestorm, Twitter battles between the new and old and a lot of griping amongst the design community. Take our poll after the jump. Visitors to the Gap website this morning were greeted by a new logo (above right) and critics were quick to jump on the new [...]
A couple of weeks ago, The Chicago Museum of Science & Industry rolled out their new logo to mixed reactions (though if you read the comments on this article, the reaction’s none-too-mixed). Gone are the trademark bars with overlaid boxes, crowbarred into the design for the words ‘THE’ and ‘OF’ (trust me, doing that’s always [...]
Another major corporate rebrand announced – this time it’s Capital One, who are practically giddy over their new logo. Nasty. This kind of swoosh logo may have been all internetty and forward-thinking circa 1999, but at the beginning of 2008, this certainly qualifies for the ‘WTF Were They Thinking?” department. This new design is forty [...]
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