A couple of weeks ago, The Chicago Museum of Science & Industry rolled out their new logo to mixed reactions (though if you read the comments on this article, the reaction’s none-too-mixed). Gone are the trademark bars with overlaid boxes, crowbarred into the design for the words ‘THE’ and ‘OF’ (trust me, doing that’s always [...]
Another major corporate rebrand announced – this time it’s Capital One, who are practically giddy over their new logo. Nasty. This kind of swoosh logo may have been all internetty and forward-thinking circa 1999, but at the beginning of 2008, this certainly qualifies for the ‘WTF Were They Thinking?” department. This new design is forty [...]
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Xerox recently announced that they were changing their corporate logo, dropping the famous ‘X’ icon for the swishy, chromy, X-boxy design seen here. Richard Wergan, vice president of advertising, calls the new design “a brand identity that reflects the Xerox of today.” I don’t mind it, especially when you find out that the new mark [...]
I’m generally loathe to dole out unsolicited critiques of other logos (especially when they’re not so kind) – I have no way of knowing the background design process, how much ‘tinkering’ the well-intentioned client performed, etc. Having said that, there are the odd times when I’m willing to make an exception, and the old (but [...]
Toy store chain giant, Toys R Us, has began to roll out their new logo makeover to mostly positive reviews from design blogs and forums. While I’m certainly not an advocate of changing a logo simply for giggles, overall I like the reworking of the mark. The backwards ‘R’ is still there (thankfully) but it’s [...]
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