Reference guide for printing (and setup) of spot color and four color process logo printing Always seems to be some confusion abut the difference between spot color and four color process logos. Here’s a visual explanation of both. For more information, see our logo design help section in main site. You can also watch our [...]

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A quick reference guide for different methods of reproducing logos on the web and in print. Select the right file type for each application for the best results. Part of an ongoing series of logo design technical turtorials, this article takes a look at the various pixel and vector based file formats, when to use [...]

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There’s often some confusion about logo file formats, which ones can be enlarged, which ones can be converted to what, etc. Here’s a handy guide that shows quickly what conversions are possible, without image degradation or major re-drawing efforts, with both vector and bitmap formats.

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A short tutorial on the proper way to place an outline around type using Adobe Illustrator and the Pathfinder tool As designers, we often take things for granted, at least in terms of what other designers do, and don’t know. Accordingly, we sometimes don’t write tutorials or help features on what we consider ‘basic’ stuff’ [...]

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