Any logo designer worth their salt knows that vector formats are the only way to go when it comes to logo design. The vector-capability boundaries between Illustrator and Photoshop have blurred a little over the years (yes, you can create vector based in images, but it’s still a little hinky). Years ago, when it came [...]
Continue reading about Bitmap to Vector conversion. Online Vector Tracing
I’m kinda old school, and think this belongs in the ‘goes without saying category’ but with the recent flaps about copied and improperly licensed logos still reverberating around the design community, it looks like it may not go ‘without saying’ after all. Accordingly, I thought it might be a good time to take a look [...]
Continue reading about 10 tips for designing an original logo
We all love designing logos for clients, and it can be one of the most rewarding challenges of the graphic design field. Not always a bed of roses though, and sometimes gigs go south, leaving the client and designer with a nasty vibe about the entire logo design process. Some failed logo projects are a [...]
Continue reading about Why you don’t want the logo design gig
“Why can’t I get my design site higher in Google?” A common e-mail at the shop (quite odd considering our search engine placement is actually quite lackluster). Short answer – competition is fierce. And it is. Getting into a top ten ‘logo design’ search on Google (or anything to do with ‘logos’ for that matter) [...]
Your business card is an advertising ‘foot soldier’, presenting your company logo and (more importantly) your contact information to potential clients, customers and networking opportunities. A large percentage of business cards handed out end up in the round file – everyone’s got a card and only a small percentage get kept. How to make yours [...]
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