Featured Design Articles
Seems I’m never done ranting about the logo design contest – euphemistically referred to as ‘crowd sourcing’ – a method of farming out a design project to a group of designers, usually freelancers, who ‘compete’ against each other to develop what the ‘contest holder accepts as the final new logo for his/her company. I (and [...]
Continue reading about Are logo design contests really that bad?
A Friday morning rant about the so-called DIY ‘do-it-yourself’ Flash driven logo generator sites currently popping up all over the internet. Thought we’d start off Friday morning with a rant about the so-called ‘do-it-yourself’ logo generator sites currently popping up all over the internet. Perform a logo design search on any search engine and you’ll [...]
For your perusal – a logo-trashing article that offers up some interesting points of view. In asking the question ‘ What does the London 2012 Olympic logo prove?’ syndicated columnist Naseem Javed comes to the conclusion that “there is something seriously wrong with the logo-driven branding industry at large”. Heady stuff. Certainly worth a looksee… [...]
Continue reading about The demise of the logo design industry?
Can you build a successful brand using a logo template? Generally speaking, I’ve been non-plussed about logo design templates. You know the deal – download a pre-fab icon or logo (usually from a web site that features all their design offerings with a generic ‘company name here‘ font work up) slap on your company name [...]
Continue reading about Logo Templates – no way to design your identity
While this question may seem a trifle odd, especially from someone who makes his living at selling that service, this is perhaps the most critical step to the new business owner – deciding if, in fact, you need a logo at all. Is is a worthwhile investment? Will it help your business’ bottom line? How [...]
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