Studio News
if you’ve been following our blog over the past month, you’ll be familiar with the subject of this post. If not, let’s recap quickly. A little while back, we decided it was time for a face lift of The Logo Factory logo. Over the years it had been changed, modified, turned into 3D and generally [...]
Continue reading about Designing our logo. The Final Chapter?
A few weeks ago, I told you about plans to rework The Logo Factory logo and walked readers through the stupidly exhaustive process of redesigning a logo. After overhauling The Logo Factory house (long overdue) I set about incorporating the icon into a servicable word mark. I thought we were on the right path, but [...]
Continue reading about Reworking The Logo Factory design (cont’d)
Back in October, we tinkered around with redesigning The Logo Factory logo (see Battle of The Logos for more). We were originally thinking about a complete overhaul: a new factory ‘house’, typography, color scheme – the works. Trouble is, and as much as I’d like to change The Logo Factory ‘house’, it’s not really practical. [...]
Continue reading about Dispatches from the design trenches – reworking The Factory logo
If you’ll excuse this gratuitous (and shameless) personal plug, I’d like to share a link to an interview with yours truly over at Design Inspiration. If you can get past my giant fat head peering at you over the fold (guess that’s my ‘serious’ look), the in-depth interview covers a lot of ground – especially [...]
Heh. Here’s one from the vaults. Back in 1999, I did a phone interview for Fortune Magazine on the then-new ‘swoosh-in-a-logo’ phenomenon. As a relatively small company at the time, it was a pretty big deal for us. Well, appears the article, written by Greg Lindsay, is now featured on the CNN Money website. Bearing [...]
Continue reading about Swoosh Logos – “it’s a lemming thing”
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