From the ‘WTF Were They Thinking?’ dept
Another major corporate rebrand announced - this time it’s Capital One, who are practically giddy over their new logo. Nasty. This kind of swoosh logo may have been all internetty and forward-thinking circa 1999, but at the beginning of 2008, this certainly qualifies for the ‘WTF Were They Thinking?” department. This new design is forty miles of rough design road and dated before it’s official roll-out late Feb. Internally, the new logo is referred to as the boomerang, and was selected by the CEO from a wide range of choices. Looks like a design that could have been peeled of any one of those $50 logo template sites and missed this particular design trend by oh, eight or nine years. We get it folks - you have a web site. The bastard son of a Nike logo doesn’t make that point any clearer.
February 29th, 2008 at 5:49 pm
I’m not surprised. Have you seen their two, freaky, futuristic commercials running lately? There’s some guy in an overly padded, red Storm Trooper outfit with a pale, bald head sticking out. Utterly creepy and whatever they’re babbling about is completely lost on me.
February 29th, 2008 at 11:18 pm
Hi Roland - welcome to The Factor. I’m familiar with the ad you mention and its stable mate - some sort of Frankenstein scenario that’s equally as puzzling.