Guess it had to happen. In recent years, one of the biggest challenges to designers and smaller design firms in North America has been the outsourcing of design work to offshore agencies and firms – China, Russia but mostly to India, where a burgeoning design and IT industry is helping turn the economy into a powerhouse. Now, Indian design companies, flooded with design work from the USA, are finding themselves tapped for experienced designers, and are turning towards Europe, where designer supply far outweighs the demand, to fill in the gaps.
Driven by the lack of adequate design talent in India, the country has been forced to look yonder. While the number of designers in India is woefully inadequate, the scene is just the reverse in Europe – where there is huge supply and very little work.
Apparently, European designers are facing a lack of work due to outsourcing their design work to India, where ironically, the demand for designers far outweighs the supply. There’s an economical lesson in all this, and probably a moral or two, but high-brow economics – other than occasionally designing financial logos – just makes my head hurt. Courtesy of Hindu Business Line.
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