I must ‘fess up to having a new hobby – namely monitoring design bidding sites to see (in a schadenfreude kinda way) how low project bidders can stoop in their requests, and how much lower those bidding on design projects can go. Rarely am I ever disappointed. It’s not the first time we’ve taken a look at budget logo design, nor I suspect the last, but let’s take a gander at this offering from Scriptlance – a fairly popular programming and design ‘crowd sourcing’ outfit. Somebody recently posted a gig with a budget of $35 – $45 for, not one, but two killer logo design gigs. Even at $22.50 a logo, this cat has some standards, demanding that the work be original (no logo templates please) and that anyone submitting a bid send along some samples. I’m not sure if they’re referring to logo samples of the actual project itself (bringing the project into spec design territory), or simply examples of previous work. Truly amazing is that the gig had over 34 ‘bids’ ranging in price from the top end of $45 down to $30 (equaling a princely sum of $15.00 per logo). Now, I shouldn’t have to point this out (again) but I will. There isn’t one professional designer worth his/her salt that’s going to get out of bed for $15.00 a logo. People who populate this sites are students, hobbyists or belong to ATFAB (Anything For A Buck) Incorporated. Hell, even the template logos that the ‘client’ (and I use the term loosely) is so adverse to, start at around $19 a pop. Let me put it out there as plainly as I can – if you can only afford $22.50 for a logo that’s going to represent your company for years to come, you need a new business plan. And to the so-called designers who habitat such portals – you should think about obtaining a grip.
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