Branding around the world
Nifty article on branding, from a South African perspective. Quotable quote:
We’re going to see traditionally conservative brands experimenting with dynamic visual language. The rules are grey, the territory unchartered. And to succeed, it needs to be done on the back of rigorous analysis of the presentation of competitive offerings. The early adopter shoulders the risk, but it’s a great pay-off it if succeeds.
