When I first saw the Obama logo design, I wasn’t terribly impressed (granted, one of my main problems – the accompanying typography – was later changed). From a visual point of view, and as a stand alone design, I still think the logo is on the better end of ‘okay’. But as we’ve been tup-thumping on this website for years now, it’s not just about the logo. It’s about how the logo works as part of a brand (the spark plug imagery that we use quite a lot). In that sense, the Obama logo shone throughout the presidential campaign, especially on their website, where the logo was morphed to represent almost every group imaginable including the hilarious Republicans for Obama version shown below.
There’s some speculation that the Obama logo played a significant part in the campaign’s efforts to connect with young voters, and there’s no question that this demographic played a great part in getting Obama elected. That’s a claim that no other logo, regardless of how clever,cutting edge or visually exciting can make. Accordingly, if a logo has a part in deciding the President of The United States and the leader of the frikkin’ Free World, I have no choice but to name it the best logo of 2008 (even though the logo was designed early 2007, its influence was felt most in 2008).