We often read, and take part in graphic design forum discussions about the state of the design industry, particularly when it comes to logo design and the marketing of same on the Intertoobz. Graphic designers are often grumbling about the $50 logo sites, ga-ga about the unlimited revision pitches – advertising bling that they can’t (and shouldn’t) compete against. So what’s up? Simple – as competition for eyeballs has heated up (the term logo design is going for a hefty $3.50 or so as a Google adword. That’s per click folks. Per click.) so has the rhetoric on getting the related finger to click on that damn link. That’s the why. As to the how? We covered this pretty well (I think) in our behind the scenes article – The McLogo Effect. If you’re a first time visitor, prolly worth a looksee.
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