While a majority of our flash logo animation projects involve logos that we’ve designed at the shop, we also do quite a bit of animation using logos that we didn’t design. We work with quite a few video production houses, as well as one-one-one with clients who have had their logo created somewhere else. Most of the time there’s no issue with using outside material, but once in a while – wow – I’m amazed at what passes off for file prep these days. Working on a flash logo movie for a client (no, I won’t say) who had their logo designed by a logo design company they found on the interpipes (won’t tell you who, but they are in the top 5 Google results if you’re searching for the words logo and design). When we got our mitts on the .EPS files, I was floored at just how badly they were set up.
As the client had only viewed pixel based artworkand didn’t have their own copy of vector based software, to them the logo looks all fine and dandy. Above is what they see when they take delivery of the files from their handy dandly online logo design firm (I’ve close-cropped the design to save anyone the embarassment). Ah, but when we’re importing the artwork into Flash (or anything else for that matter) we’re going to use the vector version. And here’s what that looks like when we toggle off preview mode in Illustrator. Yikes. All these intersecting lines, maniacal miter corners and overlaps just to create an outline around a font?
Makes me wonder if these cats even prep files before shipping digital to unsuspecting clients. This artwork will cause nothing but problems when it comes to any type of digital output, and I can only imagine what would happen if this file ever found them itself becoming acquainted with a vinyl plotter knife blade.
For what it’s worth, here’s what the file should look like once all the vectors have been cleaned up. This file is smaller in size, easier to edit and an be imported into any digital program without fear. The pathfinder operation in Illustrator is fantastic and all for outlines, but ya gotta clean up the auto-acked vectors once it’s finished doing its thing.
While we’re at it – don’t designers close vector shapes any more? I know someone who calls themselves a design firm that doesn’t. The artwork we’re talking about was fairly complicated to begin with (complete with blends and gradient fills) and these incomplete vector objects (circled) serve only to make matters worse. Much worse. Took me a couple of hours to re-do the artwork before I was able to import it into Flash for composition. I pity clients who take delivery of these file formats, without any idea of the headaches – and expense – they’re going to run into down the road when it comes to using their spiffy new logo. Sorry for the Thursday afternoon rant, but butchered art files and logo formats are a pet peeve.
- The proper way to outline fonts
- So you want to be a logo designer?
- How to draw a perfect cog in under 20 seconds
- Turning Flash logo animations into HD video intros
- Bitmap to Vector conversion. Online Vector Tracing