Returning to blogging after a three-month hiatus
It’s been three months since we last blogged, partially due to creative burn-out (we’ve done an awful lot of motorcycle riding) and partially due to some pressing internal TLF issues that required most of my attention and energy (we’ll talk about that later). Now, after taking a break, I’m once again focused and ready to start pounding the keys.
That’s not to say we haven’t been busy at the shop, we have (especially for summer months) and have been working on all sorts of client projects and some nifty internal thingamajigs that I’ll show you here. First up, we’ve decided to embrace the ‘factory’ motif of the shop when it comes to visuals and our own marketing. To that end, we’ve designed a new series of brochures and matching presentation folders slated to roll out next week (from top to bottom, brochure front, inside and presentation folder, below)
We also (finally) took delivery of our new stationery and business cards, Nothing terribly fancy on the letterheads and envelopes but the die-cut business cards are pretty sweet (though I should probably forget a career as a hand model)
Rather than go with a traditional business card, I decided to go with an over sized display card complete with die-cut gear shape. It’s certainly something that’s a little different. The cog ‘teeth’ allow us to tuck the cards into the usual spots – presentation folders for example – but the size had to be small enough to fit into a standard envelope. The back of the card is posted below.
We decided not to personalize the cards at press time, but rather leave a blank spot where staff can write in names, appointments, etc. This gives the cards a personal touch, while saving on the print costs and logistics for multiple pre-personalized cards.
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Great to have you back!
May I point out some spelling mistakes in the brochure, or is everything already on its way to the printer?
Front: go for Hand-Built (missing the dash)
Content: Flat rate (not flate)
Personal taste: I think stockart and clipart work better without the dash, and toll-free with a dash.
That’s me trying to decipher small print on a small pic, and maybe these are old proofs…. but maybe it helps after all (even when coming from a not-native German.)
Thanks for pointing them out. Luckily, weren’t scheduled to be sent off to printer until later today. Oddly, this has been proofed by numerous people and nobody caught the mistakes.
I have that happen to me all the time.
The more you stare at type, the less it seems to make sense… Feel free to send anything over for proofing if there is more.