Often times, the submissions to logo design contests aren’t very creative. Case in point…
Sigh. Every time I write about our work getting jacked and entered into a 99designs logo contest, I usually receive some e-mails advising me that I shouldn’t make such a fuss. Just an “isolated incident” I’ve been assured. Ironically, on more than one occasion. Well, here’s another one of those ahm, “isolated incidents”. This coffee lounge logo lifted from our gallery (inset above), rejigged and entered into this contest on 99designs’ website (below). This one is a particularly nasty rework, no doubt created by running the original image through Adobe Illustrator‘s handy-dandy Live Trace. Not terribly well, at that.
While the so-called ‘creative’ (apparently on their first outing) has tried to reverse engineer the word coffee back into the design, they neglected to notice the outline of the exclamation mark from the original. Wonderful. Ripping our stuff isn’t good enough. They have to make it look bad as well? It’s at this point I usually launch into my anti-contest screed. Logo contests are bad for business.. don’t work.. clients and designers get ripped.. not a professional solution. Yaddy. Yadda. Yadda. Alas, I’m just getting over a bout of the flu (no, not swine) so I’m not up to my usual indignation.
Though if this keeps up, I’m going to be sending the good folks at 99designs a bill for consultation and art direction fees. From the amount of links to our website (“this is the kind of logo we’re looking for“) to absolute knock-offs being entered into their contests, it only seems fair.
- Spec work hackery redux. More of our work copied & entered into 99designs logo design contest
- More logo design contest nonsense…
- Logo design contest with a twist
- Roh-oh. Winning entry in Cadbury Chocolate’s design contest may have been plagiarized
- The Jon Engle vs. Stockart.com story – an anti-spec work parable?