Steve Douglas on January 17th, 2012

Paralympic games logo

Thought this was kinda cool and worth a mention.

The 2016 Paralympic Games held in Rio, Brazil debuts its multi-sensory logo created by Tátil, a Brazilian design agency. The innovative logo is designed in full 3D, offering accessibility to everyone, regardless of a disability. Referencing the traditional olympic brand, the team devised an off-balance human heart formed from an infinity sign.

Nice little video too:

Rio 2016 Multisensory Paralympic Brand from Tátil Design de Ideias on Vimeo.

Read more here.

 

 

 

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