Steve Douglas on March 2nd, 2015

snippets note feb 22

We wrap up February with a 99designs epiphany, the new Cleveland Brown logo looks awfully like the old one, some logo nostalgia, Oscar graphics, Lego Oscars, logo design tips and a couple of llamas go on the lamb.

Running a little behind with this, but sticking with our better late than ever philosophy, still publishing this round-up on Monday night rather than on the weekend like we’re supposed to. The last week of February was a busy week, lot’s of stuff to cover, so we’re going to forgo our usual intro and get right down to it.

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Steve Douglas on February 26th, 2015

We culled some logo design tips from all our various lists and blog posts and boiled them down to 25. Then we made this nifty presentation.

As we posted last week, we’ve been experimenting a bit with Slideshare, the Powerpoint presentation sharing site, this being our second outing on the platform. ICYMI, here’s the first, Effective Colors for Logos and Brands. Below is an analog version of the 25 tips contained in the Slideshare upstairs, along with some links to supporting resources.

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Steve Douglas on February 21st, 2015

snippets note week of february 15

Photoshop turns 25, a load of new logos, great design resources, creepy emoji for introverts, Obama’s kumbia Terror-Busting logo, how the gig economy is either doomed or the end of us all, history of Warner Brothers’ logos and a pre-Oscars look at the Oscars logo. Etc.

It was a busy week around The Factor (with apologies to Bill O’Reilly, who’s in a spot of bother of his own so he probably won’t mind) what with Valentine’s Day, Canada’s Maple Leaf 50th Anniversary, a couple of snow storms and some of the coldest weather this winter. Still, we managed to shamelessly troll 50 Shades of Grey and explain why you see things in logos that aren’t really there. Now, it’s time for Snippets, our weekly look back at the week that was.

Without further adieu..

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not breasts logo

It is a logo designer’s worst nightmare. That ever-so-clever symbol is released into the wild and it’s interpreted entirely different than intended, often as something to do with sexy-time. There’s a name for that phenomenon. It’s called pareidolia..

In the most simplest terms, pareidolia (pronounced pare-eye-dole-ee-a) can be considered “mental pattern matching.” It’s whenever your brain sees something it doesn’t instantly recognize, goes rummaging through your file folder of known shapes and patterns trying to find a match and attempting to make sense of something that at first blush, it can’t make sense of. When the gray matter finds what it thinks is a match, it spits out the result, and you believe you’re seeing something you recognize. Usually, it all works pretty well and lickety-split. There are times though, when your brain can’t quite figure out what the object is, so it jams a recognized item, or pattern, into the equation and you believe you’re recognizing something that actually isn’t there. It’s almost a bug in your head’s software and results in some often weird stuff happening. It’s why people think they see pictures of Jesus in burnt toast. Faces in mountain ranges on Mars. It’s how many optical illusions work – think the “is this a vase or two faces?” image we’re all familiar with. It’s the basis of The Rorschach (inkblot) test. What’s this got to do with logo design you might ask? Plenty. See, pareidolia is what allows designers to break items into bare-bones components and symbols and still have them recognized. When it goes well, it’s makes for clever logos. When it doesn’t? Uhm..

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