Disruption is supposed to be an upending of the old guard by introducing a different method of doing things via revolutionary change, as opposed to evolutionary change – faster, cheaper with less headaches. No industry is immune and the disruption of the design world started some time ago, bringing us finally and ultimately to Fiverr and the so-called “gig economy.”
But first, let’s take a trip down memory lane..
The absurdity of the $5 logo
Several years back, a couple of disparate designers set up some websites meant to poke fun at bargain-basement logo design services, then popping up all over the internet. Most notable was Five Minute Logo, the brainchild of designer and illustrator Von Glitschka where for $5, Von would spend five minutes cranking out a ‘craptacular’ logo when he got around to it on weekends:
Then there was $5 Horrible Logos – a website where somebody would sketch out a truly “horrible logo” for $5 in “beer money.” Yeah, beer money. That’s actually how it was, and still is, marketed:
And my, how we laughed. See, we all understood that these sites were lampooning the notion of a $5 logo. That was the joke. It was far-fetched, nonsensical parody and no-one really thought that $5 – the price of a premium coffee at Starbucks – would actually amount to a decent, usable logo but instead accepted the notion of an awful one. Nobody, I mean nobody, could have imagined that we’d actually be having the following conversation several years later. Of course, all this was before Fiverr – the “anything for $5” site – came along.
The following faux logos represent fictitious corporations and organizations from famous – and not so famous – sci-fi, horror and fantasy movies. Some are easy to identify, some not so much. How many can you figure out?
Monkeys and copyright, new logo news, unsolicited yet helpful advice for the WWE and some other stuff from Twitter.
Our humble shop is quite active on Twitter, doling out regular logo news, views, arcane blather and other pearls of rubbish (if you don’t follow us already, you should. Go now, we’ll wait.) Anyhoo, while it’s cool and all, Twitter feeds tend to be temporary and fleeting with a lot of interesting nuggets getting buried pretty quickly and unloved, rather than getting the attention they might deserve. To that end, I figured putting together a Snippets feature of the more interesting stuff we twattered or bumped into over the course of the last week might work. Could even turn into a regular feature. (Translation: it’s a summer Friday, I shot my bolt on two rather large blog posts this week and this is a low stress way to get something on the blog before the weekend.) Enjoy.
The World Trade Center has a brand new logo.
And it takes a lot of explaining:
— Co.Design (@FastCoDesign) August 16, 2014
Read the rest of this entry »
The WWE officially announced a glitzy, yet clinical re-work of their ‘scratch’ logo last weekend at Summer Slam to a generally positive reception. As is our wont, we’re going to nitpick and get graphically pedantic about the design.
You’d have to be living under a rock (or devoid of internet access) to not have heard that the wrestling guys WWE (World Wrestling Entertainment, so called because – *spoiler alert* – it ain’t real) have just released their new logo. It’s not a terribly dramatic departure, more of a clean-up of their famous scratchy version that’s been around since 1997 when the (then) WWF (World Wrestling Federation) adopted the roughly-hewn theme. FWIW, here’s the five incarnations of their logo, including the 2002 name switcheroo when the organization ran afoul of the World Wildlife Federation’s similar, prior trademark and a co-existence agreement:
The slick logo rework
Never was a big fan of the ‘scratch’ logo – while I get the ‘RAW‘ connection, it always seemed more a concept scribble that belonged in an art student’s sketch book than a mega-corp emblem – but who am I to question something that represented a massive empire, a lot of which was financed by licensed merchandise that bore this very mark? Anyhoo, after much media speculation and a whole bunch of leaks via social media starting a few months back, the new WWE logo was officially announced at Summer Slam last weekend. In a time were it seems new logos are released every fifteen seconds, this one was a pretty big deal. As proof of that, one only has to look at the pic of WWE head-honcho Vince McMahon posing with the new logo on a flag (the $9.99 refers to PPV rates) and on the side of the company’s Stamford, Connecticut building.
Generally speaking, and other than a few purists, everyone dug it. At first blush I did too – it had lost the art student vibe of the original design (I was tempted to say it’s too sterile but won’t, cause that would make me a whiny designer that’s never freaking happy with anything) and was appropriate in this era of so-called “flat” design. It was slick. Corporate. Clean. And then I saw that damned nick in the swoosh.
The Toronto Blue Jays take issue with Creighton University’s trademark application for their Blue Jays logo.
Back last September, Creighton University held a press conference in front of 3,000 students at which president Timothy Lannon and men’s basketball head coach Greg McDermott unveiled the new Creighton Blue Jays logo and court design at the CenturyLink Center Omaha.
Designed by Thornton, Colorado’s Mongoose Graphics, the new logo was part of a university-wide rebranding initiative for Creighton’s first year in the Big East Conference and a radical departure from the earlier versions of the Creighton Blue Jays’ script and angry Jay marks.
A successful launch
Don’t get me wrong – the new logo is nice. Very nice. And reaction was deservedly positive at the school and on social media, with the design eventually winning the Best Sports Logo of 2013 on Chris Creamer‘s highly respected SportsLogo.net. Got to be honest though, I missed this one – if I had’ve noticed at the time, I certainly would have predicted the legal wrangling we’re about to discuss, and have to wonder now, why it took so long for lawyers to start squawking. See, as wonderful as the new logo is, it does kinda look like the Toronto Blue Jays baseball team logo. At least one of them. You see, the Toronto Blue Jays logo has changed many times since the original 1977 design – with various tweaks, redesigns and returns to older versions – as illustrated below, and while the Creighton Blue Jays logo isn’t a carbon copy of the Toronto version, it’s reminiscent of bits and pieces from several: