NoSpec, NoSchmeck. Finally deciding to get with the disruption and the evolving, we throw our lot in with crowdsourced logo design contests. How awesome is that? Pretty darn awesome!
After tilting at windmills, resisting the tide and generally acting like snooty designer luddites, we’re proud to announce that as of 12:01 am today, The Logo Factory will no longer be producing custom one-on-one work for our clients, nor utilizing professional in-house designers (fired ‘em all). Instead, we’ll be launching a logo design contest and crowdsourcing platform that will offer designers and clients oodles of opportunity. To sell design stuff. And get stuff designed. And that’s just opportunity personified. Think of it as a 99LogosFactorySPRING. Or a DesignCrowdGuru. Maybe a GazillionDesigns (sadly, Zillion was already taken.) Even though this may sound just like those other design contest guys, it really ain’t. We’re a lot more innovative. Less snooty. More democratic. And our community is way more awesomer. With over 300,000 satisfied clients and a community that’s 980,567 strong (whoops, 980,568) you might say we’re the Bestest Ever Creative Department in the Entire Fucking Universe. Meanwhile, those nospec guys can suck it. So can that whiny bastard who used to run The Logo Factory. Fired him too. Without further adieu:
We wrap up February with a 99designs epiphany, the new Cleveland Brown logo looks awfully like the old one, some logo nostalgia, Oscar graphics, Lego Oscars, logo design tips and a couple of llamas go on the lamb.
Running a little behind with this, but sticking with our better late than ever philosophy, still publishing this round-up on Monday night rather than on the weekend like we’re supposed to. The last week of February was a busy week, lot’s of stuff to cover, so we’re going to forgo our usual intro and get right down to it.
We culled some logo design tips from all our various lists and blog posts and boiled them down to 25. Then we made this nifty presentation.
As we posted last week, we’ve been experimenting a bit with Slideshare, the Powerpoint presentation sharing site, this being our second outing on the platform. ICYMI, here’s the first, Effective Colors for Logos and Brands. Below is an analog version of the 25 tips contained in the Slideshare upstairs, along with some links to supporting resources.
Photoshop turns 25, a load of new logos, great design resources, creepy emoji for introverts, Obama’s kumbia Terror-Busting logo, how the gig economy is either doomed or the end of us all, history of Warner Brothers’ logos and a pre-Oscars look at the Oscars logo. Etc.
It was a busy week around The Factor (with apologies to Bill O’Reilly, who’s in a spot of bother of his own so he probably won’t mind) what with Valentine’s Day, Canada’s Maple Leaf 50th Anniversary, a couple of snow storms and some of the coldest weather this winter. Still, we managed to shamelessly troll 50 Shades of Grey and explain why you see things in logos that aren’t really there. Now, it’s time for Snippets, our weekly look back at the week that was.
Without further adieu..
It is a logo designer’s worst nightmare. That ever-so-clever symbol is released into the wild and it’s interpreted entirely different than intended, often as something to do with sexy-time. There’s a name for that phenomenon. It’s called pareidolia..
In the most simplest terms, pareidolia (pronounced pare-eye-dole-ee-a) can be considered “mental pattern matching.” It’s whenever your brain sees something it doesn’t instantly recognize, goes rummaging through your file folder of known shapes and patterns trying to find a match and attempting to make sense of something that at first blush, it can’t make sense of. When the gray matter finds what it thinks is a match, it spits out the result, and you believe you’re seeing something you recognize. Usually, it all works pretty well and lickety-split. There are times though, when your brain can’t quite figure out what the object is, so it jams a recognized item, or pattern, into the equation and you believe you’re recognizing something that actually isn’t there. It’s almost a bug in your head’s software and results in some often weird stuff happening. It’s why people think they see pictures of Jesus in burnt toast. Faces in mountain ranges on Mars. It’s how many optical illusions work – think the “is this a vase or two faces?” image we’re all familiar with. It’s the basis of The Rorschach (inkblot) test. What’s this got to do with logo design you might ask? Plenty. See, pareidolia is what allows designers to break items into bare-bones components and symbols and still have them recognized. When it goes well, it’s makes for clever logos. When it doesn’t? Uhm..