Video from French electro-pop group Justice is so gloriously over-the-top in its homage to 70’s & 80’s logos and bumper animations, there’s only one way to describe it – logo porn. But in a good way..

[Fair warning: The song is a wicked ear worm to boot. Don’t click unless you’re prepared to spend the day humming it.] We first wrote about this video by French electro-pop duo Justice on The Factor! a few years back when it was initially released. While taking care of some justice-promo-photoblog house-cleaning a few days ago, I discovered the original YouTube link for the DVNO video had gone dark, so I spent a bit looking for another. Found a good one too and figured it might be worth a revisit for folks who either haven’t seen the video before, or weren’t readers back then. So what’s the deal with DVNO? I was finally able to grab a quote (not that it clears much up):

”DVNO stands for ‘Divino’,’ states Justice‘s Xavier de Rosnay. ‘In every suburb of the world, in every city, there’s always a nightclub called El Divino… Clubs where you have to wear like a white shirt to get in.’

Probably lost something in the translation I suppose. Anyhoo, if you’ve been in the logo design game for a while, you’ll recognize a lot of the logo ‘styles’ used, everything from 20th Century Fox to HBO, NBC to Carolco, Cannon to CBS, all done up in the style of 70s and 80s TV CGI ‘bumper’ animations. Even a nice little homage to the SEGA logo about a third of the way in. DVNO-logos Believing in giving credit where credit is due (and it’s certainly due here) the motion design is by Machine Molle with artwork design by So Me. The DVNO song was featured in the Hitman film (directed by Xavier Gens) and was used in a commercial for the Discovery Channel back in 2007.

Enjoy.

Update:

If you’re interested in the various logo font treatments and typefaces, The Font Feed serves up an awesome dissection of the various styles, identifying most of the typography used. Worth a look if you’re into such things. Steven Van Vaerenbergh gives us a list of all the original logos and corporate idents from which the inspiration was drawn.