Logo Design Tutorials

Logo design tutorials tips & techniques from the gang at our studio. Hacks and insider advice on designing great for designers & clients alike. Effective colors, file formatting and more. From The Logo! Factor design blog.

Beginner’s guide to logo colors & spaces. RGB vs. CMYK

Understanding logos, digital & analog colors. If you’re a marketing or design do-it-yourselfer, or working with a designer on a logo for the first time, you’re going to hear a lot of technical terms and seemingly complex concepts surrounding your logo colors. Here’s a simple (yet thorough) guide, in layperson’s terms, to what it all means..

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Bad designer. No donut.

A logo may look great in preview mode on a monitor, but what’s lurking under the hood should give you pause. We take a look at some common technical issues with your digital logo assets.

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The Logo! Factor is the official design blog of The Logo Factory, offering features for business owners and designers alike. To receive notifications of new releases, subscribe to our Design Dispatches mailing list.

Design Tutorials

A series of professional design tips, techniques, technical info & self help for the budding designer or do-it-yourself business owner who wants to brand their own company. Updated regularly from The Logo! Factor design blog. See our Design Help Center for more step-by-step suggestions for building a brand.

Inside The Logo Studio

The Logo Studio

The Logo Studio features ongoing design tips, advice and insider hacks culled from designers at The Logo Factory. Read about it here.


Currently hot in Design Tutorials:

“Distressed vintage retro style logos are a pretty popular addition to your arsenal of branding & marketing tricks. Not for every application and certainly not suitable for every logo, but worthwhile if it’s a fit. Here’s one that was….”

Distressted logos

Creating a vintage distressed T-shirt logo

“Having a vector version of your logo is an absolute must, but what if you only have a small, bitmap version? Just run it through Adobe Illustrators “image trace” right? Not really, cause image trace kinda sucks for converting logos to vector art…”

Converting a logo to vector

Comparing Image Trace to manual vectorization

“When it comes to selecting a color for a logo, in fact an entire brand, there are many factors to consider. Let’s take a look at most of them, basic color theory and psychology, some pseudoscience and technical considerations. A crash course in picking the best logo colors…”

Power Colors

Crash course in color theory


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