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Logo Design Toronto - The Logo Factory Graphic Design Studios.
At our studio, we strive for the best client/staff communication possible. Accordingly we feature full online logo design assistance, live operator chat and Toll Free (outside the Greater Toronto Area) telephone and fax numbers. To contact The Logo Factory, page a live operator or utilize one of the methods below:
Local - 905.564.6747
Toll Free USA/Canada - 1.866.891.9704
General FAX number - 905.LOGO.822
Click here if you need a custom design quote.
General email inquiries:
Contact form here.
Client support hours: 9:30 am - 6:00 pm Monday - Friday (EST)
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 Graphic design case study - Toronto based GTA Exotics.
Toronto based GTA Exotics rent specialty high-end sports cars and other vehicles and wanted a new graphic design for their rapidly expanding business. According to their initial project brief, the client wanted a badge or 'shield' logo (similar to to logos featured on many of their high-end automobiles). High visibility and legibility were a primary concern - the GTA location is a few hundred yards away from the the extremely busy Toronto-bound 401 highway, so the logo needed to be bold and simple enough to be seen and absorbed by people in cars as they speeded by. As that represents a potential market of 100s of thousands of viewers per day, this was certainly not something to be overlooked. With these two parameters in mind TLF designers set about rendering quasi-technical illustrations of two of the more 'exotic' cards in GTA's stable - a Lamborghini Countach and a Dodge Viper. Using photo reference supplied by the client, our staff worked up two initial renderings (above, right). Whenever using recognizable icons like these, accuracy is always an issue - automobile aficionados can be sticklers for detail - while it's equally important to keep any illustrations simple enough to be 'logo friendly'. As with all our logos, our designers created the illustrations in Vector based artwork, so that the design could be scalable, as well as plotter friendly for vinyl signage and automobile wrappers.
After creating two graphic versions of the requested cars, our designers then built the required shield using typography that was reminiscent of the automobiles portrayed. Alas, after several brainstorm sessions, both versions were ultimately scrapped as being too 'specific' . The client felt it was important to emphasize that they had a wide range of automobiles available, so the cars were scrapped completely for a more 'generic', yet ultimately more adaptable graphic & approach. As there were plans on the table to expand the business beyond Toronto, it was decided to use a Canadian Maple Leaf - as a nod to the company's proud heritage. After a few quick rounds of revisions, we ended up with the Toronto Exotics version you see here. |
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Developing your company 'brand' and design 'look and feel'.
Once your grapic design or logo is completed, you'll need to begin creating your new 'look and feel' - the consistent imaging that will identify any material, products, marketing and advertising that represents your company. Your 'look and feel' is made up of consistent corporate colors, fonts, design treatments, graphic elements and themes - all of which work in harmony on letterhead, stationery, business cards, flash logo design and more to enhance your image of professionalism and attention to every possible detail.
It is the continued application of that graphic design theme on your marketing material that solidifies your company 'look-and-feel' - the overall image that sets you apart in this increasingly cluttered marketplace. Every aspect of your business must have this 'look-and-feel' in order to create a recognizable theme that illustrates your attention to detail. Graphic harmony in all your business materials - from traditional to electronic - creates a sense of order, and more importantly, true professionalism.
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The contents of TheLogoFactory.com and TheLogoFactory.ca, except where noted, are copyright The Logo Factory Inc. and the various copyright and/or trademark holders. All rights reserved. For further information on our company logo design services, reproduction of our material or other licensing please contact us. See here for prices listed in Canadian funds. For USA and International pricing, please see here. The Logo Factory Inc. - 6741 Columbus Road, Unit 10, Mississauga, Ontario, Canada. L5T 2G9. 905.564.6747. US & Canada (outside GTA 416 area code) Toll Free 1.866.891.9704. The Logo Factory, The Logo Factory 'house' and related artwork are registered trademarks (US, Canada and International). All rights reserved. Member of the Brampton Board of Trade. |
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| Your can order your new logo design through our web site. Submit your project details and The Logo Factory designers will do the rest. Pricing for Canadian clients is on par, in $CDN. |
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| View over 300 examples of The Logo Factory design work in our logo gallery. Features logo examples from the USA, Canada and over 40 countries! New logos added daily in our daily logo feature. |
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| A world class logo for your company! Click here for our logo design pricing and package details. |
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| Keep up with the latest in graphic design news and happenings. The Logo Factor - our Logo Studio Blog offers news, opinion & tutorials from our designers. |
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| Chat live with The Logo Factory Toronto client support department (when available). You can also leave us a message when we're offline or contact us via phone, FAX or email. |
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Logo Design Info
