Logo Design Process - How it works. Designing your new company logo.

Since 1996, The Logo Factory® has been one of the true innovators of company logo design, especially the process of working with clients remotely and online. Over the years, and after working with thousands of worldwide clients, The Logo Factory® has streamlined our design process so that you are assured of only the best when it comes to your particular project - design, client support and after sale technical support. Our business model remains the most imitated around, yet TLF still remains ahead of the pack, with our constantly ismproving step-by-step design system.

Bottom line - it doesn't matter where you are. You can submit your new logo project, work with The Logo Factory® designers in our client only Factory Floor area, and download your finalized logo files - all without ever leaving your desk! Here's how our logo design process works...

Step One - Decide if The Logo Factory is the solution for you.

There are hundreds, if not thousands, of design companies plying their trade on the Internet and locally to you. We invite you to explore other options before deciding to work with The Logo Factory®. Take your time and compare other company's logo samples, pricing, professionalism and creativity to ours, but beware of The McLogo Effect, an unfortunate by-product of marketing online logo services. Take some time to explore our web site, especially our logo examples - the heart of what we do and see how we can work with you on your new brand development.

Step Two - Submit your new project.

Once you have decided to utilize TLF for the creation of your new logotype, we've made it simple to submit your project. Use our online submission form to send us details and initial payment. For assistance, you can speak live with our client support department TOLL FREE at 1-866-891-9704 (905.LOGO.747 outside The US and Canada) 10 - 6 EST, Mon. to Fri. You can also contact us through Live Chat (see at right) or send us a Fax Order Form. Our submission methods allow you to send us your client brief, the beginnings of your new logo, right to our design department where it will be assigned to one of our talented logo designers. Your designer will take this information (and any other info that you'd like to share) and work up a series of preliminary designs.

Step Three - Login to The Factory Floor.

Depending on the logo design package that you've selected, your preliminary logo designs will be ready for viewing in 24 hours (Platinum Rush Package) or 3, 5 or 7 business days (Gold, Professional or Entry Level packages). To view these designs simply login to our Factory Floor, a client only 'work in progress' area to view the new material.

Step Four - Revise and edit your new logo.

Once you've viewed your preliminary designs as a 'starting point', you can continue through the design process, working with your designer, revising and editing your logo until it's completed to your satisfaction (and based on the number of revisions included in your selected package). While revising your logo on The Factory Floor, you can also access our extensive library of technical information, assembled by top professionals in the field with one purpose in mind - to maximize the way that you can utilize your new logo in vartious graphic design services. We'll show you how to avoid common, yet costly, mistakes when it comes to reproduction as well as shortcuts to implement your logo right away using common office software.

Step Five - Finalize your new logo and download your files.

After you have completed the design rounds of Step Three, you will be the proud owner of your brand new logo. You'll be anxious to start using your new corporate identity right away, so at this point you can finalize your project (through our secure payment forms) and your designer will begin prepping all the formats that are included in the package you have selected. You'll receive editable print files (.EPS), web files (.GIF, .JPG) and specially formatted files for use in most Microsoft office software. See our logo design articles for further information on the logo file formats that you'll receive and how they can be used effectively.

Step Six - Download your new logo files from your Factory Floor page.

Rather than waiting for the completion of all your design material, at this point you can download your new files from our web site and begin using your logodesign right away. You designer will begin preparing to develop any add-on graphic design material included in your package and send you worksheets for any additional information required (ie: contact info for stationery and business cards) .

Step Seven - Work on your add-on and included design material.

Many of our design packages feature add-on design features, such as Stationery Design (available as an upgrade under our PLUS Packages) and web 'beauty shots'. After you have finalized your new logo, you can now work with your designer on these projects, all on the Factory Floor, and without leaving your monitor. The design process is identical to your logo design - log in, view material and then suggest revisions. We'll supply you with project-specific work sheets so the design of your add-on and extra features is as streamlined as possible. This is also true if you decide to utilize The Logo Factory® to build your corporate identity through Flash Animation and Brochure Design projects.

Step Eight - Download finalized add-on files and artwork.

Once you have finalized any add-on and extra design material, your designer will set up everything in the various industry standard formats and print impositions (stationery) you'll need. We'll assemble your logo files in logically organized folders so that even if you're completely new to the logo design process, you'll be able to manage your new corporate identity design efficiently. At this point you can download ALL your new logo files with a simple mouse click.

Step Nine - Take receipt of your logo CD.

Depending on the logo package or service you've selected, we'll also rush your new logo CD, complete with your files, technical guides, usage guides, free goodies and more. We'll enclosed your copyright transfer paperwork, a Preferred Client Card and goodies that are sure to help you as you begin to proudly introduce your new logo design to the world.

Optional Add-on Design Material - Graphics, Stationery, Presentation Folders and Brochures. All built around your new logo.

At this point you'll be completely comfortable with how The Logo Factory® works. You'll be familiar with the designer who created your new logo, and more importantly, they're familiar with your company and your business philosophy. You may have some early sign-off credits available. So, why would you hand off your new logo to a complete stranger, hoping they'll be able to create complimentary add-on design material? The Logo Factory offers a wide range of Graphic Design Services - brochures, Presentation Folders, and Flash Logos. All with the dynamic design principles and process you've now come to expect from TLF.

Optional Web Design - Web Shell and Design featuring your new company 'look'.

We approach your web design in the same manner as we would tackle your logodesign – the analysis of the direction you wish to take, the message you are trying to deliver, and the audience you are trying to appeal to. To this end, we look at the design ingredients that could go into any web design project, and how they apply to your unique corporate identity. Through our distinct design phases we then create a custom Web Site Shell tailored to your specific plans.

Optional Flash 'Logo Lick' Animation - Flash Movies and 3D Animations featuring your new logo.

Now that you have your new logo, it's time to make it move! You'll want either a Logo Lick Logo Animation or an Advanced Flash 3D Animation that can be featured on web sites, multimedia presentations and screensavers. The Logo Factory® has made Flash Animation of logos an art form, and we're constantly striving t move the bar when it comes to Flash and it's application to logo design. And like any other TLF service, you can submit, edit and download your Flash movies from our Factory Floor, all without ever leaving your desk. View Flash Animation Examples here.