Store logos

Logo design for retail stores, products & outlets.

Your store or retail outlet may be the best in the world – you may offer the best prices, the best services, but if nobody is entering your front door, it’s all for naught. It’s up to the logo of your store, particularly if you have retail frontage, to attract customers and entice them to give your shop a try. In an extremely cluttered marketplace it’s also critical that your design can compete visually with other logos, as your identity is likely to be featured in conjunction with other material – magazine ads and flyers for example. When it comes to designing a logo for a store or retail outlet, it’s imperative that the project brief contain the proposed usages and applications of the mark as this will permit our designers to plan accordingly, and create a corporate identity that will work with all your advertising & media plans.

Some technical limitations.

There are some practical considerations too. Depending on the type of sign making you’ll be employing, there may be some serious design restrictions – especially if your sign-box requires the application of lettering created using vinyl plotter production. It’s also important that you consider your target market – while you may not ‘like’ your logo according to your tastes, it may well be best solution to the people who will be potentially purchasing your merchandise. Accordingly, it’s important that your store logo has some visual reference to your inventory (take a look at the examples above) – your customers will be able to ascertain your outlet’s merchandise at a glance.

logopalooza 2 demo

Logopalooza! 2010/2011: Logo design & Flash animation demo reel

Logopalooza 2. A two minute and eleven second showcase of some of our logo design and Flash logo animation work. TLF produced soundtrack is also available as an MP3 download.
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The Logo Factory on YouTube

All the retail store logo samples presented in our portfolio represent examples of real projects and were developed for clients in our Factory Floor client area. Unless noted otherwise, all new logos featured in our portfolio and related galleries are the copyright and/or trademark of the respective owners, used by permission, and are offered for viewing only. For logos that can be purchased for use, see the stock logo design section of our Warehouse.