When it comes to their logo design, real estate agents and agencies are varied in their tastes and design expectations. Some want a highly detailed logo to represent their real estate agency. Others want more abstract or iconic. Real estate brokers tend to favor logo designs that are more ego-driven – announcing their own personality to the world. However, real estate agent or agency design projects generally begin with the same brief – to create a logo that represent trustworthiness, professionalism and sale savvy through a unique brand that will also carve out a niche in a very cluttered market place. Technical requirements are generally similar – the logo has to reproduce effectively in traditional venues (stationery design) as well as on lawn signs featuring the real estate agent’s logo, number and the sales status of the property.