When dealing with community, church, charity, religious or spiritual logos, a designer must use a level of taste, sensitivity and understanding of the subject matter involved. Unlike other types of business logos, throwing together a few icons and swooshes isn’t even an option – there are certain caveats and ideologies that need to be factored into the logo design process. We have to be careful not to offend the target audience with inappropriate imagery, while still keeping in mind the base goal of any design project – to develop a visual brand identity that encapsulates the organization being represented. Just in time too – community groups and organizations are starting to understand the importance of marketing and are beginning to understand the view the development of a branded identity – be it for a church, charity or a town & community organization – as a critical component of reaching their audience. Developing a logo for a community group often involves ‘design by committee’, a sometimes perilous journey for both designer and client that requires the attention of an experienced designer who can also function as a diplomat. While ‘design by committee’ is not the best route to take, the nature of church, charity and community organizations often makes it unavoidable.
A sampling of design work from The Logo Factory® logo gallery. Fast paced video features 350 logos in just over 3 minutes. TLF produced soundtrack is also available as an MP3 download.