A look at logo, design & branding happenings, announcements and oddities for the first month of 2017.
It’s been a while since we posted anything on the blog – it’s been a very busy month at the shop – so we figured this was a pretty good time for a January wrap-up Snippets – another edition of our on again, off again, regular and then not-so-regular synopsis of happenings and goings on in the design world. This time around we’ll take a look at a mess of logo roll outs, a couple of branding freak outs, when the Internet trolled the new LA Chargers logo, whether the Trump Hotel logo features a hidden swastika (hint: it isn’t actually the Trump Hotel logo so no) and various bits and pieces (to keep current on logo & design news, follow us on Twitter). Ready? Let’s get to it..
Behind the names in famous logos.
We’ve taken many a “behind the scenes” look at popular logos and the design process that built them. What about the names that the logos are designed to represent?
— Logo Geek® (@Logo_Geek) January 5, 2017
The feature we meant to do but didn’t.
We were trying to write one of these as 2016 came to an end (but didn’t) and maybe we still might (and back date it so nobody notices) but in the meantime..
— Logo Geek® (@Logo_Geek) January 5, 2017
We know you were asking.
Everyone’s always been curious about how the Lithuanian tourism board branded themselves. So here ya go..
— UnderConsideration (@ucllc) January 5, 2017
But pretty sweet nonetheless.
Disney Tatooine Logo pic.twitter.com/2SDFOyd8Ps
— Darth Vader (@DepressedDarth) January 5, 2017
New Spider-Man logo.
No Saturday-Night-Fever-Finger-Guns-Strut this time please..
— Marvel Entertainment (@Marvel) January 10, 2017
Is this true?
No idea but it’s interesting if it is. Probably a So You Think You Know Logos feature in the future to find out.
The Home Depot has an orange logo because their old signage was made from discarded circus tents.
— UberFacts (@UberFacts) January 10, 2017
Nikon celebrates fifty years of making insanely expensive cameras..
— Nikon Rumors (@nikonrumors) January 10, 2017
New soccer logo.
You can change a logo while remaining true to your roots.
— thrace (@thrace) January 9, 2017
New WWF logo.
Not gonna snark on this one like we did the last time. You’d be surprised how seriously wrestling fans take their logos.
WWE Officially Revealed The WrestleMania 34 Logo Which Takes Place April, 8 2018 In New Orleans, LA pic.twitter.com/dc2tUvd1MP
— Slice Wrestling (@EntSlice) January 10, 2017
Our first logo freak out of the year..
When the San Diego Chargers football team officially became the Los Angeles Chargers football team, they attempted to roll out a new logo. As is often the case, the Internet wasn’t having any of it and the typical “your logo sucks!” meltdown ensued.
The logo on the Twitter and Instagram pages of the Los Angeles Chargers has changed three times in less than 36 hours. pic.twitter.com/lvdFRpv9Zd
— Arash Markazi (@ArashMarkazi) January 14, 2017
When you spend $500 million to relocate your team & are left with $2.50 for a new logo. pic.twitter.com/CeH1B59YJ4
— TotalProSports.com (@TotalProSports) January 12, 2017
— 10News (@10News) January 12, 2017
— Union-Tribune Ideas (@sdutIdeas) January 12, 2017
Alright let's try out this #Chargers logo thing. Add a lightning bolt and….
Uncle Sam has super powers! pic.twitter.com/voo9PzQpjJ
— NH Fisher Cats (@FisherCats) January 12, 2017
Chargers' move to L.A. is just like their new logo: unoriginal and uninspired https://t.co/wE6uzwZdbO
— L.A. Times Sports (@latimessports) January 12, 2017
— Sports Illustrated (@SInow) January 12, 2017
Aaaand the walk back.
Turns out the logo either wasn’t real, or somebody had second thoughts due to the backlash. In any case..
— BlackSportsOnline (@BSO) January 12, 2017
— NFL on ESPN (@ESPNNFL) January 18, 2017
OCD is really a thing.
Clients often wonder why there’s a lot of pixel pushing when it comes to designing logos. This explains a lot of it..
— Logo Geek® (@Logo_Geek) January 12, 2017
And we have our second logo freak out of the year.
Italian soccer team Juventus F.C. rolled out their new logo mid way through January. Collective freak out in 3.. 2.. 1..
— Laura Montgomery (@laura_ci) January 25, 2017
— Carlos J. Cadenas 🖖 (@chains2078) January 25, 2017
OFFICIAL: The new Juventus logo. pic.twitter.com/yp2r6BXlc4
— Transfer Sources (@TransferSources) January 17, 2017
— Robin Söderling (@RSoderling) January 17, 2017
— Chris Creamer (@sportslogosnet) January 16, 2017
— JuventusFC (@juventusfcen) January 16, 2017
The evolution of the Juventus logo. ⚪️⚫️ pic.twitter.com/MvwbXfqg6C
— Football Stuff (@FootbalIStuff) January 27, 2017
Juventus FC faces fan uprising after launching minimal new logo https://t.co/zmTH5mVCVp
— El Leito (@elsalgadob) January 25, 2017
New Mozilla logo.
Mozilla's new logo is a wink to the company's expansive internet roots https://t.co/Nm2OcfMoXx
— WIRED (@WIRED) January 18, 2017
But WHAT does it mean?!!!
New Star Wars movie logo is released. It uses the same old Star Wars logo. It is red. Everyone loses their minds..
The power of colour in logo design: Twitter erupts after new RED Star Wars logo is revealed https://t.co/SqeJmQUglT
— Creative Bloq (@CreativeBloq) January 23, 2017
Why is the new 'Star Wars' title red, instead of the yellow it's always been? https://t.co/jGcpuF21qO
— WIRED (@WIRED) January 24, 2017
This brand rollout features a very clever type treatment (probably a good time to drop a reminder of our logos & typography infographic)
— Logo Design Love (@LogoDesignLove) January 24, 2017
New Black Panther logo.
Yet another comic book hero adaption. Yet another logo announcement.
— We Got This Covered (@wgtc_site) January 23, 2017
Took them a while.
We wrote about this Ontario 150 logo roll out back in September when it was quietly released via Twitter on a Friday afternoon. Now that people have figured out the cost, they’ve decided to lose their collective marbles.
— The Logo Factory (@TheLogoFactory) January 27, 2017
— Steve Douglas (@stevedouglas1) January 27, 2017
— KC A (@twittsfromKC) January 30, 2017
New Star Trek logo.
In all its shiny, glossy metallic goodness.
— TrekCore (@TrekCore) January 31, 2017
Video game Final Fantasy is 30 years old.
— DualShockers (@DualShockers) January 31, 2017
Did President Trump reveal a Swastika logo for his hotels?
No. No he didn’t.
"Can I copy your homework?"
"Yeah just change it up a bit so it doesn't look obvious you copied"
— Dank Memes 💎💎💎 (@FreeMemesKids) January 29, 2017
Did Donald Trump's Campaign Unveil a Swastika-Like Logo? https://t.co/zTKYLazt8K
— snopes.com (@snopes) January 30, 2017
The swastika-like “Trump Logo” was created by Mark Fox and Angie Wang of “Design Is Play” and was one of the winners of Communication Art’s 7th Annual Typography Contest.
Speaking of type and logos..
The literal opposite of the regular articles that tell you what fonts pair nicely..
— TAXI (@designtaxi) February 1, 2017
And with that, we draw our January 2017 to a close. For regular updates on logos, design and related topics, feel free to look us up on Twitter.
Our Snippets are a semi-regular feature of The Logo! Factor blog that features newsy nuggets, pearls of wisdom and snarky asides pulled from Twitter, Facebook, the news and wherever else we can find ’em. We keep promising that this will be a regular thing, but it never seems to work out that way.