You’ll often hear branding wonks refer to style guides as if they’re some sort of magic formula, known only to practitioners of marketing dark arts. They can be complex, but in reality you can create your own simple version for your logo. Here’s some tips.
A logo is more than a pretty picture but the visual cornerstone of your brand that has to be seen, and seen often, in many places. A look at the configurations, setups and design variations you’ll eventually need to make your logo work wherever it has to.
The Nike logo price tag, who belongs to the Rolling Stones lips, the first Apple logo, why Johnson & Johnson had an issue with the Red Cross, the Volkswagen design contest and what the McDonald’s arches really mean (breasts.)
New Stanley Cup 125th Anniversary logo, Whirlpool loses the whirlpool but keeps the swoosh, some designers would like everyone to stop bitching about the cost of logos and a trippy government drug squad logo..
Common logo questions a majority of business owners new to branding efforts have go something like this: What files do I give my printer? What formats do I use on a website? Without getting into too much detail, we’re going to tell you what goes where.