So they’re promising you a free logo. Let’s ask ourselves a fairly straightforward question: is anyone going to pour their heart, soul and required time into the creation of your company brand logo, give you the end product, and all reproduction rights to said product for free?
When you take delivery of your new logo, chances are you’ll receive a lot of various files and formats. Which file goes where? What logo files should you use for letterheads, business cards, social media & websites, even if you’re using Word or Office? Here’s a quick & dirty format guide for the DIY entrepreneur and bootstrapping startup.
Prince’s logo – also known as ‘love symbol #2’ – has been on our “to write about” list for years. It’s with great sadness that we finally get around to writing about it after the singer’s untimely death.
Part 1: When it comes to selecting a color for a logo, in fact an entire brand, there are many factors to consider. Let’s take a look at most of them, basic color theory and psychology, some pseudoscience and technical considerations. A crash course in picking the best logo colors.
Just a quick announcement from the shop. After what seems like an eternity, we can finally announce the launch of our new Factory Floor client preview area. It’s up, it’s running and it’s available through our fancy new web address..
Almost every logo will eventually end up on a background of some sort. Whether that background shows through a transparent design or it sits in a solid box comes down to format and how the logo is set up. We’ll also discuss doughnut holes.
It’s always nice to have a logo that looks “nice” but it’s stuff under the hood that makes it work. Often invisible to clients, unless they have the appropriate software, how a logo is setup is just as important as the design itself. How to prep digital assets for blade cutting with vinyl plotters.
It’s seems hard to believe but 2016 marks The Logo Factory’s 20th year of producing logos and brand identities via our online studio. A quick look back at our humble beginnings, some highs, some lows and plans for the upcoming year.