Swoosh logo

Main Case Study: interactive Toy Concepts
About: Toys, Company, Games, Play, Hobbies

Swoosh logo – Interactive Toy & Game Concepts.

Behind the Design Scenes: Just as soon as we finish telling you that ‘globes and swoosh’ logos are pase – here we go presenting a ‘globe and swoosh’ logo in our case studies. Yes, this logo for Interactive Toy Concepts does feature a swoosh. And yes, generally swooshes are a visual cliche. The only exception? As with any graphic ‘rule’ – they’re generally NOT hard and fast rules – it only applies until it doesn’t need to apply. Confused? Okay – how about this approach. We designed this corporate identity for Interactive Toys way back in 1996 – long before globes and swooshes became pase. That makes this logo a trend setter, rather than the result of other enthusiastic ‘swooshing’. Still confused? Okay – how’s this – this is still a killer logo. Simple. To the point. Incredibly easy to reproduce on a mess of different media while remaining very memorable. That’s the best we can do. Interactive Toy Concepts are a manufacturer and distributor of interactive toys and games (what did we tell you about a logo that works) and we’ve had the pleasure of designing a lot of their corporate marketing material including toy and game packaging – see Teach Me Teddy Freddy Bear Logo and Luv My Baby for examples. Similar logos include Diceman, Iziila Toys and Sam & Zanzi’s Toy Store logos, both found in our Daily Logo Archives section.

Logopalooza! 2008: Logo design demo reel

A sampling of design work from The Logo Factory® logo gallery. Fast paced video features 350 logos in just over 3 minutes. TLF produced soundtrack is also available as an MP3 download.
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