Software logo design – Altrasoft Software Engineering.
Behind the Scenes: Back in 1996, AltraSoft were on the cusp of the open source movement (there’s a French company bearing the same name today, but they have nothing to do with the original software developers) and wanted a logo that reflected the frenetic activity that their activities entailed. This design came about as a result of dozens of sketches and doodle (luckily enough – we avoided the globe and swoosh deal for this particular case study) and is meant to indicate movement, global, hi-tech (buzzwords from the original project submission). In those days, purple and teal was a very ‘in vogue’ color combination – it was also the corporate colors of The Logo Factory at the time – and seemed perfect for the hi-tech startup (this was also at the very beginning of the so-called dot-com era). The font selection was arbitrary – based on the favorite fonts of the designer, and while it’s generally not a good idea to feature bold condensed and standard extra-bold typography in the same word it seems to work here. The font treatment, as well as the color break, split up the word nicely into it’s various components. The tag line was added later – and though the spacing is a little ‘tight’ – heavily kerned – by today’s standards, the logo still stands up quite nicely. The Logo Factory went on to design a plethora of marketing and promotional material for AltraSoft including CD covers, Presentation folders and manuals. Some AltraSoft brochure cover examples and artwork can be found as examples in our design services section.
A sampling of design work from The Logo Factory® logo gallery. Fast paced video features 350 logos in just over 3 minutes. TLF produced soundtrack is also available as an MP3 download.