Safety logo

Main Business Logo: Safety Central – America’s Preparedness Store
About: Retail, Emergency, Tornado, Swirl, USA

safety logo

Safety logo – Safety Central Retail Store.

Behind the Design Scenes: Safety Central was envisioned as a retail outlet specializing in disaster/emergency supplies and provisions. Rather than utilizing a cartoon logo, as one would expect for a design in this category, our designers began working with various ‘emergency’ themed icons and images. The imagery of a tornado, with all its chaos, kept coming up in production meetings, so with that as a starting point, our designers went to work.

What started off as a typical tornado illustration morphed into a cartoon logo – reminiscent of the whirling dervish in Saturday Morning cartoons. Once we had settled on a design theme, preliminary sketches produced what you see here – a house roof was added later on to further the imagery of confusion. As the design was to appear on store signs and other retail POPs, the log was ‘shielded’ (encapsulated in a color field) thereby maximizing it’s adaptability for various types of reproduction. For an ‘ease of recognition’ factor, a block font was used (retail signs need to be legible from fairly large distances) and at the last minute the entire icon was skewed – despite initial misgivings – and it was agreed that this ‘twist’ developed the logo theme even further. As Safety Central was to be ‘America’s Preparedness Store’ the color scheme was a simple ‘no-brainer’ – traditional blue and white.

Logopalooza: 350 logos in just over three minutes

Logopalooza! 2008: Logo design demo reel

A sampling of design work from The Logo Factory® logo gallery. Fast paced video features 350 logos in just over 3 minutes. TLF produced soundtrack is also available as an MP3 download.
Watch now

The Logo Factory on YouTube

All the legacy logo samples presented in our logo design portfolio represent examples of real projects and were developed for clients in our Factory Floor client area. Unless noted otherwise, all new logos featured in our portfolio and related galleries are the copyright and/or trademark of the respective owners, used by permission, and are offered for viewing only. For logos that can be purchased for use, see the stock logos section of our Warehouse.