Main Corporate Identity: The Music Cellar
About: Record, Store, Shop, Records, Music
Record Store Logo – The Music Cellar.
Behind the Design Scenes: The Music Cellar is an example of a corporate identity that plays off the company name -which is itself a double entendre (we’re not taking credit for the name invention – that was the pervue of the client. Our task was to turn the name into a visual identity without the usual corporate trappings). The client prided themselves in the fact that their record store was in the basement portion of a retail complex and wanted both their name (cellar as in ‘seller’ – get it?) as well as their visual identity to illustrate no only what the company did, but the type of location involved (The client also asked our designers to develop a line of store themed t-shirts featuring a corporate identity variant that asked the question – are YOU a Music Cellar Dweller? – see inset). Rather than featuring records, CDs and other music recording paraphenalia, our designers took the original project brief to heart – creating a logo that very specifically ilustrated the store’s location. The graphics in the identity were kept to a monochromatic (black) theme, with the only available light sources at the top of the stairs (and a naked light bulb). Not your average corporate identity, but one that was meant to appeal to a farily youthful audience (late teens and early twenties). The ‘ragged’ font was worked up as an additional appeal to the record buying public – rather than a gleaming corporate typography treatment which would have wrecked the basement motif. The Music Cellar was featured in our Daily Logo Feature (along with some additonal corporate identity material – see record store & label logo here).
A sampling of design work from The Logo Factory® logo gallery. Fast paced video features 350 logos in just over 3 minutes. TLF produced soundtrack is also available as an MP3 download.