Branding for landscaping, lawn, garden & pond companies
Grass. Water. Leaves. There are only so many elements that come to mind when proposing a corporate logo for a landscaping company. Of course, that short list is enough for an experienced designer, who can generally come up with a myriad of different ‘landscape’ themed logos using only these elements. As is often the case, a landscape company owner has to think of their client base when it comes to developing an effective brand. Are you client’s commercial? Residential? Are you targeting upscale or middle-income customers for your landscaping services? Sometimes a landscaping ‘character’ can work.
Green is in.
Other times a simple leaf motif will suffice. Generally, environmentally friendly is a safe bet. However, one of the most important aspects of your landscaping company identity is it’s ability to be used in all your planned applications. Business cards, stationery design, brochure design and letterhead design is a safe bet. Die-cut vinyl for the side of your cars and trucks is another.
What’s the best kind of landscaping logo for your company?
Yep. A test of your logo’s mettle is when it comes to reproduction on lawn signs and the sides of trucks – both landscaping company staples. Make sure to plan ahead and don’t be afraid to dream. Just because you’re only one guy with a landscaping truck today, doesn’t mean that you won’t have 20 trucks emblazoned with your landscaping logo in five years.