| |
Print resolution.
How to avoid 'blurry' reproduction of your new logo.
 Text based logos are the simplest (and favored by Fortune 500 corporations) but can be enormously difficult to design - the designer is limited in the 'tricks of the trade' that are available and when using 'off-the-shelf' font work, your logo runs the risk of being uninspiring. On the other hand, a memorable text logo can help 'brand' your name and is generally easy to reproduce on a wide variety of promotional items, as well as being almost universally adaptable throughout the wide range of marketing and advertising materials available. If we were to boil everything down to the main advantage of Text-based logos it would be this - rather than promoting the image or theme of your business, the design promotes your name almost exclusively, and helps makes the name of your company memorable to potential clients and customers. (One caveat perhaps - it helps if the name featured in the logo is unique - if your company name is 'run of the mill' it's probably better to develop an iconic or illustrative logo).
File formats and image resolution.
Resolution can be defined pretty simply - the number of dots (pixels) per inch of any image (referred to as DPI pronounced Dee Pee Eye). This is particularly important when using pixel based version of your logo, where Resolution is critical. In print, if the Resolution is too small (lower than 266 DPI) your logo will appear 'fuzzy' as the actual pixels that make up the image will begin to be visible. On the web, if the Resolution is too high (above 72 DPI) the image will not preview correctly, and the file size will be larger than necessary (slowing download time). In terms of Resolution, it is NOT critical when using vector based versions of your logo. These files (ie .EPS) output at the highest Resolution available on the device being used, so for all intents and purposes the Resolution of a vector based image is unlimited.
DPI (Dots Per Inch) and resolution
Applies to the number of dots/pixels per inch (DPI or PPI) of a particular image. Pronounced Dee Pee Eye. Computer monitor resolution (ie: web sites) is considered low resolution (72 DPI) while print (ie: glossy four color printing) requires high resolution (minimum 266 DPI). Some print reproduction (ie: newspaper and newsprint) require medium resolution of approx 150 DPI. In this context resolution refers to the number of pixels per inch in a bitmap image (.GIF, .JPG, etc.). In digital formats, resolution is also referred to as Pixels per Inch (PPI). Images prepped for monitor usage are generally 72 PPI. Images prepped for quality print should be a minimum of 266 DPI (higher is often preferred). Pixel images can be reduced to meet resolution requirements (i.e.: a 300 dpi image can be safely converted to a 72 DPI image) but cannot be enlarged without serious image degradation (the image will appear fuzzy or pixelated). A 72 DPI pixel based image cannot be re-sampled to a 300 dpi image without ruining the integrity of the image. To prepare a 300 DPI image or your logo design usually requires access to a vector version of the logo, which can then be rasterized into a high resolution image. DPI does generally not apply to vector versions of your logo (unless in terms of film output) as for all practical purposes, vector logo formats have unlimited resolution and can be converted to any DPI pixel based images.
Next Page: Gang run printing
|
|
Deciding if you need a logo
What makes a great logo
How do I design a logo
Do it yourself logo design
Clip art logos
Free logos
Logo Templates
Logo design contests
Online logo design
Selecting a designer
What's a logo worth?
Cheap logo design
Unlimited revisions
Working with our studio
How long does it take?
Getting started step-by-step
Logo design pointers
Logo design guidelines
Logo aspect ratios
Logo footprints
Common logo design mistakes
Logo design types
Illustration based logos
Text only logos
Icon driven logos
Cartoon logo design
Colors & your logo
RGB colors
Spot colors
CMYK colors
Pantone Matching System
Black & white logos
File formats
EPS file formats
JPG file formats
PNG file formats
GIF file formats
Your logo in a .PDF
Logo copyright
Poor man's copyright
Logo trademark
Stationery design basics
Business card design tips
Letterhead design tips
Envelope design tips
Design assets
Managing design assets
Having your logo printed
Print resolution
Gang run printing
Web friendly logos
Logo embroidery
Logos & signs
Uses for your new logo
Updating your logo
Logo repair or design
|
