.png logo file formats.
Web friendly RGB colors. More adaptable than .jpg.
 Industry standard for the distribution of high-quality images, while still remaining small enough in file size for bandwidth and download speed concerns. Can be either CMYK or RGB (more CMYK friendly .TIF is suggested if working with PIXEL based images for offset printing). Can be multiple resolutions from 300 (print production and/or special FX) to 72 dpi (web site and other electronic reproduction). Generally larger file size than .gifs but have the advantage of true color accuracy when colors are outside the 216 web-safe range. Cannot have transparent backgrounds on web sites, but can be converted to .PNG for import into Flash. Unlike .gif images, .jpg versions of your logo cannot have background transparency turned on, but require the entire logo footprint for use on a web site.
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