colors of the top 100 logos

A basic primer on what colors mean, which major brands use what

Should probably point out that none of this is absolute and while it’s helpful as a guide, color psychology is more art than science. On any given day, you’ll get different answers to what this or that color means, depending who you ask. Bottom line? Color is supposed to invoke an emotional response. A feeling.

A vibe.

Colors & logos.

In terms of logo design, that vibe is supposed to be about the company who’s represented by this or that logo. The selection of color is sometimes arbitrary – the color of your first car or sports team. Other times it’s because of a preconceived notion – all environmental logos use green, the universally accepted color for ecology (they often use blue too, representational of clean water.) Green can also represent wealth (literally the color of money.) It can mean growth (think leaves,) but it can also represent envy (“green with”) and sickness (“he looked green” and the color of Mr Yuck stickers.) Anyway, you get the idea – this color psychology stuff is open to interpretation. That’s not to say you should pick your logo and brand colors willy-nilly. You shouldn’t, but it’s not quite as easy as reading a pop psychology book for your million-dollar color palette.

Colors of the world’s top 100 logos.

This theory is all fine and dandy, but what if we could take a look at what the most successful brands in the world did, or are doing, in the color department in regards to their logo? And then turn everything into a massive infographic? As it happens, we can. So we did.

And it’s like Skittles exploded all over your screen:


If you have a healthy set of internet pipes, you can download a really big version here (1200px x 4084px.)