By utilizing the same design firm to develop all your marketing, advertising and packaging, you'll end up with a 'look and feel' to your entire graphic identity - often referred to as a 'branding system'. And while it's true that a logo is the cornerstone, it is not by this design alone does your company develop its brand. Case in point - Premium Oil Filters - a manufacturer of premium automotive products and accessories. The Logo Factory has been involved in the development of Premium's complete identity, from logo to website, packaging (above) and technical illustrations of the company's products themselves. In this of this package design, our designers worked from client supplied die lines (adherence to technical guidelines is critical) and assembled the packaging using text and design elements. There are a lot of ingredients that go into the creation of a successful product package, and this type of layout shouldn't be left to the inexperienced.