Guide To Logo Formats

Format: PDF
Number of pages: 48
Illustrations: Yes
File size: 4MB


This illustrated 48 page PDF walks you through the file formats you’ll need to manage your logo and brand assets effectively. Chapters cover the following:

Logo file formats

✓ Vector based file formats
✓ Spot color print reproduction
✓ Four color process reproduction
✓ Black and white vector-based file formats
✓ Screens and tones
✓ Outline font vectors
✓ Bitmap pixel-based file formats
✓ Black and white pixel-based formats
✓ PNG file formats
✓ JPG file formats
✓ Changing logo formats

Quick Reference Guide

✓ Full color vector
✓ Full color bitmap
✓ Two color vector
✓ Two color bitmap
✓ Black and white halftone vector
✓ Black and white halftone bitmap
✓ Black and white linear vector
✓ Black and white linear bitmap

Example pages:

File Format Guide Example Page 6
File Format Guide Page 30
File Format Guide example page 33
© Copyright & Terms of Download

Copyright 2015 Steve Douglas. Published by The Logo Factory Inc.

This publication is made available for personal use and storage only. All other publication and distribution rights reserved.

The information presented in this publication are provided ‘as is’ and as such no warranties are guaranteed, offered, or implied. Neither the author nor the publisher shall be held liable or responsible to any person or entity with respect to any loss or incidental or consequential damages caused, or alleged to have been caused, directly or indirectly, by the information contained herein. References are provided for informational purposes only and do not constitute endorsement of any websites or other sources.

The Logo Factory is a registered trademark of The Logo Factory Inc. All other logos and trademarks are the property of the original holders. Used with permission.

The Warehouse

The Logo Factory storage area. Whenever we create infographics and ebooks, we usually make them available for download from our blog. Trouble is, these posts have a way of disappearing into the recesses of our site and are sometimes difficult to find, or users may not notice they’re available at all. To that end, we’ve created this storage area for our free stuff – a warehouse – and a permanent location for our ebooks, infographics and Morgue Files.


A free digital magazine about logos and design. Examples, case studies, news, trivia and more. No subscription required, just come and get it. Logopalooza! 4 currently shipping. L5 available May 6.


Things you might be interested in:

Only have a blurry JPG version of your logo? Need vector brand assets? Our logo repair services can help.

Logo Repair & Cleanup

Let's fix up that tattered logo

Common logo questions a majority of business owners new to branding efforts have, go something like this: What files do I give my printer? What formats do I use on a website? We tell you what goes where.

What Logo Image File to Use Where

A practical guide

The Logo! Factor is the offical blog of our design studio. Here you’ll find branding tips, design tutorials, logo news, views and studio announcements, all served up with our trademark humor and snark.

The Logo! Factor Design Blog

Recently updated with fresh features

The various file formats, configurations and setups you’re going to need to manage your brand assets.

DIY Client Guide to File Formats

Everything you need to know

Ready to discuss your new brand?

Don’t be shy, we can help! Call us Toll-Free at 1-866-891-9704
Contact Us