Logo file formats seem to be a point of contention for designers and clients alike. Download our free Guide To Logo Formats.
Designing a logo visually is one thing, but having a logo that’s technically ready for print, web, and a myriad of other uses is another entirely. Only by having a basic understanding of logo files and formats can someone, either a designer or the do-it-yourself client, manage brand assets effectively. That seems to hold true in real terms too – one of the most trafficked areas on our website is our logo design help area, so there’s a lot of people searching for information on logo formats, their technical applications and the differences between vector and pixel-based logo files. We posted a fairly in-depth post – Logo file formats. A DIY design client’s guide – a while back, but blog posts being what they are, it’ll get lost int he shuffle as time wears on.
An old manual gets a facelift.
As part of our ongoing brand refurbish, we’ve been working on a file format book that we’ll probably give away, and that led us to revisiting a format guide we set up a few years ago under The Logo Mechanics brand. It probably needs updated in terms of styling (I changed the cover to the new mechanics logo) but it still holds up fairly well. It’s a little dated maybe – many might argue that .EPS and .AI files are obsolete in favor of .PDFs – but it still covers some decent technical territory in layman’s language. This is an area that many novice and beginner designers have a hard time understanding and it’s usually complete voodoo to clients who receive their digital files after a logo design project is completed.
Download for free.