Bragging rights

Some design innovations and firsts by The Logo Factory

While it’s certainly true that you’re only as good as your last gig (particularly true in the logo design business), there’s also something to be said about being first. If only for bragging rights, it’s always nice to lay claim to being the first at something. Same thing around here. While other logo design companies will claim to be the fastest, the cheapest and even the biggest, The Logo Factory® design company can claim to be on the vanguard of the online design industry – particularly how it relates to logo design and working with remote clients in a small business marketing capacity. Off the of our head, here’s a few firsts from our shop:

1st. Online Logo Studio

We always believed that by showcasing a wide range of designs, industry types and styles we could show off our experience while serving as design inspiration and ‘idea bank’ for clients and designers alike. Our ever-changing logo design portfolio continues that philosophy.

1st. Real ‘Click and Mortar’ Studio behind our website

Many logo design websites are just that – a website – with little, or no, business substance behind them, or a network of freelance designers that ‘compete’ against each other. The Logo Factory was the first ‘real’ graphic design firm to specialize in custom logo design AND offer web based logo design services.

1st. Online project submission

When we started working with clients remotely, we generally received client profiles via e-mail (while technically online, still rudimentary) fax or simply over the phone. In order to streamline our process, we developed a series of online order forms that would prompt clients to fill our their creative briefs. Now, everyone’s got them, but in 1996 – pretty funky stuff.

1st. Online project preview.

Flying by the seat of our pants in ’96 (the internet technology wasn’t what it is today) we needed to be able to send images to clients for preview throughout the entire logo design process. E-mail was iffy (large attachments tended to get bounced) and besides, wasn’t it better to feature the work on a website, where clients could view it regardless of where they where at any time of the day? That prompted us to develop our Factory Floor client pages concept, something which every logo design company uses today.

1st. Logo packages.

When we started back in 1996, we only offered one logo design ‘package’ but realized that some potential clients didn’t have the budget, or didn’t require all the ‘bells and whistles’ of more extensive design solutions. Client requirements were different, so TLF developed a range of ‘packages’ tailored for different client needs. We still feature them as part of our design pricing.

Now, after thousands of company logos and over ten years later, we still serve as the source of inspiration (and ideas) for other graphic design companies the world over. Some, more subtle than others. Some of our competitors have even told us as much. What does it all mean? Not much really. As Jeff Kearl, then marketing head of Logoworks told us on a design forum:

And he’s right. At the end of the day, it’s by our work that we get judged. On the other hand, we think, it could be argued that these ‘firsts’ and innovations showcase The Logo Factory‘s commitment to creativity and originality. Something that’s even more evident when it comes to how we work with our clients, and what we can bring to your new project.

And if Jeff’s reading this page, thanks for the advice.