Frequently asked questions about the logo design process.

1): What happens if I don't like any of the designs presented to me?

In the unlikely event that we can't present you with preliminary logotype designs that are to your liking, we offer a limited guarantee on our services. In practical terms, this is identical to other companies' claim of a 100% guarantee which isn't. They - like The Logo Factory - charge a nominal service fee to cover production time. Unlike other companies however, we don't try to fool you with a yellow starburst and misleading claims. You can read the full terms of our service guarantee here. If, after a found rounds of revisions and/or new designs, we still can't zoom in on the look you're after, we will bring in another designer, Art Directory or the Creative Director to wrestle your project to a successful conclusion.

2): How long does the design process take?

A: We have a number of logo design packages to match your time requirements and budget. Each logo package features a different delivery time but ALL feature the same TLF design efforts and attention to your requirements. Depending on the package required, you can have your preliminary designs available for review within 3 business days or for a more economical service, 1 week packages (Entry Level packages). Beyond the delivery of preliminary designs, the amount of time required to complete a design project depends on the client, in terms of design revisions, modification requested, complexity of logo requests, etc. All business logos are different but typically a project of this nature takes anywhere from one to four weeks after preliminary designs are presented until sign-off and final download of files. You can compare our logo packages here.

3): Can you guarantee the delivery time of a final logo?

As our logo design process ultimately ends when you say it does, and depends on the number and complexity of revisions that you request, we can't guarantee the completion date of your finalized logo other than approximate time frames. We can, however, guarantee the delivery timeframes of preliminary concepts (depending on the package you select) and a fairly accurate delivery schedule on revisions and modification requests. If you have critical delivery timeframes, or require your final logo for a special event, please contact our client support with concerns. Depending on studio and designer availability, we're generally able to work with you on date sensitive projects (subject to the package you select).

4): How is my new logo delivered?

A: You can download your logo (once finished) directly from your Factory Floor client page. We then send different file formats and applications to you by e-mail. CD versions can be sent to you by Federal Express (if applicable and depending on your design package - certain packages require an additional S/H fee). All files are delivered in cross-platform disks for complete compatibility for third party service providers (i.e.: film/art service bureaus and/or printers). Files can also be e-mailed to you (for larger files TLF may use Stuffit or .ZIP compression). See here for more information on the types of logo formats we supply.

5): How will I be able to communicate with my designer throughout the design process?

At The Logo Factory we feel that client input is critical to the success of any graphic design project. To accomplish this we use a range of technology; from old fashioned phone (Toll free for US and Canada), email (direct to your designer) and live chat (our Factory Floor pages feature a Live Chat button that will page the designer working on your project). Should you have any concerns about your project you can always contact our client support department via the usual methods or via Live Chat button featured on most pages on our site.

6): Do The Logo Factory designers work in your studio or are they freelancers?

All of our designers work in-house, supervised by our Art Directors who are in turn looked over by our Creative Director. The Logo Factory, while using a website to communicate with clients and to showcase our work, is actually set up in the back-end like a fairly traditional brick-and-mortar logo desgn studio. You can take a tour and meet some of our designers here. While there's nothing wrong with working with freelancers (most of our staff have, at one time or another in their careers, worked in that capacity) we've always maintained that when it comes to working with clients through the design process, it's more effective to utilize in-house designers. This also aids us in rights management issues when it comes to ownership of your logo and our ability to transfer it to you after we've finished your project. Some companies (including some of the websites that claim to be the biggest), actually use a network of freelancers - referred to using the euphemism 'dispersed workforce' - who compete against each other to create your logo. If you're comfortable with your project details being farmed out to hundreds of distant freelancers then there's no real problem with this, other than what we feel are rights management and quality control issues that are not up to par with The Logo Factory's core business philosophies).

7): Will there be a 'project manager' assigned to my account?

Once again, claiming so-called 'project managers' is usually a tell-tale sign that a graphic design firm is outsourcing your work. In real terms, a project manager is someone who takes your input on your project and passes it on, broken telephone style, to a designer who is working on your project but is not actually in-house. Bottom line, you can't talk to your designer, something that we at The Logo Factory feel is an integral aspect of any project. If you select TLF to create your logo, you'll be dealing directly with your designer who is always an e-mail, phone or live chat away. In terms of managing your project, we do have a client support department who can help you with any issues that arise.

8): How many designers will be working on my project?

As many of our designers required to finish the job. Every project at The Logo Factory is a collaborative effort and receives the attention of our design staff, usually through production meetings and brainstorming sessions. Claiming this or that number of designers working on a project is an unfortunate marketing technique that has cropped up as companies try to differentiate between their services. In many cases their claims are quite misleading. When many companies claim that 3, 4 or 5 designers are 'working' on your project, what they're actually referring to is that 3, 4 or 5 freelancers are competing against each other to win the right to design your project. You'll find that firms that advertise multiple (one site even boasts 200+) designers like this are simply farming out your logo project to what they refer to as a "community" or 'dispersed workforce' of remote freelance designers - students, hobbyists and the like who get paid as little as $25.00 to work on your logo. Often, they will use 'back end' websites to open your project (complete with your project details) as a glorified logo contest to their "community". This is how they can claim multiple designers (they also refer to this as the "shotgun approach" - as opposed to TLF's design strategy, a "targeted solution unique to your particular requirements. Besides, one qualified designer is capable of creating vastly superior work to an untold number of designers with less experience and credentials.). You'll also find that you cannot communicate directly with your designer(s), but rather with a so-called "project manager" who passes on your messages to whatever freelancers happen to be working on your project. At The Logo Factory you work directly with your project's lead designer who is available by phone, chat and e-mail.

9): Does The Logo Factory offer trademarking services?

Unfortunately, we don't. We believe in concentrating on what we do best, while leaving matters such as logo trademark and copyright services to folks who perform that task well. For more third party resources see our trademark and copyright service directory pages.


10): How many colors can I include in my logo. Does it cost extra to add additional colors?

Alas, this is yet another aspect of wonky marketing by design companies who try to develop a way to upsell you through misleading (and in this case - weird) hype. You can have as many logo colors as you want in your logo without any additional charge. In the design stage of your logo it doesn't matter how many colors are featured - in fact, many of our designs begin in Black and White with colors being added at later stages. It is true however, that logos that feature many colors may cost more when it comes to reproducing your logo on printed material, due to the fact that you may need to utilize four color process printing as opposed to the more economical (and more color accurate) spot color printing. This, however, has no impact on the design of your logo and anyone who tries to charge you additional fees per color is, to be charitable, not acting in your best interest.