Logo Design FAQ

Have some questions about our services, our company or the logo design process itself? Here are some of the more frequent ones we get asked at the shop. Click the + button to expand answers. If you can’t find the answer you’re looking for, visit our Design Help Center or feel free to contact us. You can also check out our Stationery Design FAQ and our Logo Repair FAQ for more.

How much does a logo cost?

That all depends on what you expect, how much you want to explore the design process and what kind of additional branding material you want to end up with. Our logo (only) packages start at $295.00 for a basic project, or $495.00 if you would like more preliminary concepts and revisions. We also offer total branding packages starting at $1225.00 if you want to develop a full identity complete with stationery design, web and social media presence.

How long does it take to design a new logo?

We have a number of logo design packages to match your time requirements and budget. Each package features a different delivery time. Depending on the package required, you can have your preliminary concepts available for review within 3 business days or for a more economical service, 1 week packages (Entry Level service.) Beyond the delivery of preliminary designs, the amount of time required to complete a typical project depends on the client, the number of design revisions and modifications requested, complexity of logo requests, etc. Each logo project is different but typically can take anywhere from a week to four weeks after preliminary designs are presented until sign-off and final download of files.

Are there hidden, or additional fees for revising logos during my project?

No. All our packages have built-in revision cycles (the number of edits is detailed in our pricing area.) Even if you exhaust the listed number of revision rounds included with your package, our designers are flexible and can usually accommodate a few more without additional charge. We do not offer ‘unlimited revisions’ because ‘unlimited anything’ promised by ANY design firm are a myth. Rather than try to convince you with unrealistic (and ultimately untruthful) promises, we tell you exactly what you get with any project you submit to The Logo Factory.

What is the difference between Entry level and Professional level logo packages?

Our Entry Level packages, at $295.00 are the most economical custom logo design packages offered by The Logo Factory, while our Professional Package, at $495.00 costs a little more. The differences includes the turn-around time of preliminary designs, time required for edits and revisions, the number of revision cycles available as well as the types of included file formats (you can compare all our logo packages here.) One thing to keep in mind is that generally speaking, and due to the additional studio time required, illustrative logos are usually not available under an Entry level package. For further clarification, please feel free to contact us.

Do clients selecting a higher level package get preferential treatment, or access to more experienced designers?

No. All our logo design projects are assigned to the same designers, regardless of the package selected. The difference between the packages is outlined above. We do not give ANY project preferential treatment – every logo created by our studio gets the very best effort we can give it. We want to make you look good, because creating a great design for your company makes us look good too.

Can I purchase logos featured in The Logo Factory galleries?

Sorry, but no. Unless specifically noted, all artwork presented as logo design examples on our website portfolio is the intellectual property, copyright or trademark of the client we created it for (and we use here with permission) or they’re our IP and not for sale. We do – from time to time – release stock artwork and you’re welcome to purchase the EXCLUSIVE rights to any of these ‘inventory’ works.

I searched for the owner of a logo I liked from your site. Seems they're out of business. Can I use their logo or buy it from TLF?

Sorry, that would be no again. Just because you believe a business is out of business – perhaps you just can’t find them – has no bearing on the status of the logo they originally purchased from our shop. We can’t sell you their artwork – whether they’re in business or not – because we don’t own it any more. The original client does. As far as we know, they still own the copyright on some level. They may have transferred to somebody else, be using the logo for a new company. There’s no way to tell. It’s never advisable to use ANY artwork as your company logo unless you’re absolutely, 100% certain of the ownership issues. Any other scenario puts you at great risk for legal entanglements with the actual IP owner.

Some logo design sites advertise ‘unlimited revisions.’ The Logo Factory does not. Why?

Any design firm that promises you ‘unlimited revisions’ is is being a little disingenuous. Unlimited revisions are a myth. With our Gold and Platinum packages we simply tell clients that we’ll revise any logo project ‘within reason.’ This concept has served is well since 1996, and everybody tends to know what ‘within reason’ means. Besides, if a logo isn’t working after a tweak here and there, it’s never going to be forced into a form that you like, regardless of how many times you, or your designer, tries. Better to start again and obtain a logo that can be altered into a final form in two or three revisions.

Does The Logo Factory use clip art or stock logos?

Absolutely not. The use of clip art logos is forbidden in The Logo Factory with ANY design project. In fact, we have had a strict Clip Art Free Zone policy since day one. We also don’t use ‘Ready-Made’ logos, recycled logos (rejects from previous design projects) or DIY logo generator software. All our logos are built lovingly, by hand, from the ground up.

Does The Logo Factory use "ready-made" or logo "templates?"

No. Logo templates are a bad idea for use in any brand development (we even purchased a logo template – that we originally designed – from one such site, to illustrate how bad.) The idea of using the same logo that other companies are also using runs contrary to the very idea of designing an original logo to create a unique brand identity. Same idea applies to any “free” logo generator web sites who will may claim that their libraries aren’t clip art (when that’s exactly what they are) and aren’t free anyway.

Once I finalize a design, who own the rights to the logo?

Once your logo design project is completed – you do. The Logo Factory sends signed copyright transfer documents with your final files. We can also assist you in trademarking your logo should you decide to go this more formal (and expensive) route. Should any ownership disputes arise, The Logo Factory will work with our clients to establish their proprietary rights. We regularly monitor other design sites (who routinely use our client’s property without authorization in their portfolios) logo contest sites (where our work is sometimes entered) to ensure that our client’s rights are not infringed upon. We take our client’s copyright and trademark protection seriously – it is, after all, our business.

Can I purchase the other logos created during my project as well as the logo I finalized on?

Yes. Many of our clients often purchase one (or more) of the preliminary designs originally proposed. The purchase price of one of these other designs is $150.00 and includes file format setups and ownership transfer.

What kind of logo files do I receive?
All of our projects end with file formats that can be taken to any printer. The exact types and number of file formats can vary depending on the design package you have selected, but our basic file format bundle generally consists of the following (for more information on file formats, please visit our Design Help Center for a variety of technical articles):

(your job).EPS – Your logo in Encapsulated Postscript format. This vector based logo format is readable by both PC and Macintosh (Apple) desktop and publishing software. This is the file you would require for traditional reproduction (printing.) It is both scalable (can be re-sized without any degradation in quality) and editable. It can be utilized by most commercial printers and software packages. This file contains all your new logo fonts, colors (Pantone Matching System) that will assure uniform color accuracy in all future uses. These formats will be in spot color or four color process setups, depending on the number of colors in your logo.

(your job).GIF – Your logo as it appeared on your client page (72 dpi 216 index color.) This pixel based version of your logo is suitable for web or other low-resolution reproduction. Non-platform. This file will be optimized in web-safe colors for rapid download on the web, as well as true color accuracy on all platforms and browsers. As this file is non-scalable (cannot be re-sized without image degradation) we supply several pixel width sizes which can all be imported into web pages ’size-is’ for maximum image quality, resolution and color accuracy.

(Your job).JPG – A hi-resolution .JPG version of your logo artwork. This high-resolution file (300 dpi – dots per inch) can be converted and imported into most desktop publishing and word processing software that supports the tiff and/or .JPG format. This file can be re-sized (down) and be used as monitor friendly (RGB) or print friendly (CMYK.) This pixel-based image can also be imported in popular image-manipulation programs like Adobe Photoshop for special effects.

(Your job).PNG – A web-friendly .PNG version of your logo artwork. This low-resolution file (72 dpi – dots per inch) can be used on the web and any other software that recognizes the .PNG format. This file can be re-sized (down) but can only be used as monitor friendly (RGB.) The main advantage to .PNG files over any other form of pixel-based images is its ability to feature a transparent background.

Other Formats available at no additional charge: (your job).BMP, (your job).TIF, (your job).PICT, (your job).PNG, (your job).PDF. Please advise your designer of format requirements at completion of your logo and we would be happy to supply these in addition to the formats listed above. For more on files, formats, uses and possible conversions see our Reference Guide in our Design Help Center.

Other formats available and included in premium and professional packages:

(your job).linear.EPS – A monochrome (black) version of your new logo for use on faxes, invoices and other low-reproduction quality media. This logo is redrawn with this use in mind rather than simply converted in to a grayscale from the original source files. This enables the most-effective representation of your logo in a low-resolution, black and white use. This is a black & white vector-based logo with all the advantages that entails.

(your job).grayscale.EPS – A halftone (screened in percentages of black) version of your new logo. This logo is recreated with tonal differences in mind as sometimes colors that contrast vividly with their neighbors, blend together when simply converted to black and white. Only through careful conversion can the original color integrity of your logo be maintained in halftone. This file is also vector-based.

Can I take the logo files supplied by The Logo Factory and make my own stationery?
Yes. However, you will need a software program that can create stationery files, or output artwork to your desktop printer. Depending on the software you use, you can import either the pixel or vector based version of your logo. We supply both so it’s not an issue. If you would like us to design your stationery, we can do that too (stationery design is included with our Gold and Platinum packages. Available as a $100 PLUS upgrade with Professional & Entry packages.)
Can I use the files that The Logo Factory supplies to use in my own website material and desktop programs?

Yes. In additional to vector based files, we also supply pixel based formats (.JPG files, .PNG files and .GIFs) which can be used on your website, or in most desktop office software.

What should I think about before starting a logo design project?
Before contracting any designer (we hope it’s us) to create your new logo, you should have an idea of the image you want to portray. Think along the lines of funky. Cutting edge, Conservative. The ‘buzz’ words of business. You should think about whether you want an illustrative logo (a logo that includes an illustrative representation of what your company does,) an iconic logo (a logo that includes a graphic – or abstract – representation of what your company does,) a typographic logo (a dynamic fonttreatment that is unique to your company,) a graphic logo (an illustrative/iconic hybrid) or a combination of all three. You can filter and sort examples of all three logo types in our logo design gallery.

You should also consider the future usage of your logo as this can determine the technical set up of your design and might pose some design limitations (your designer can advise you of these limitations and possible workarounds.) You should also be aware of some of the technical restrictions of certain types of logos. We can steer you around all the potential pitfalls and make sure you avoid some fairly common errors.

You should also consider color choices – whether you utilize a two spot color, or four color process design will greatly impact any reproduction rates in the future. While not critical in the initial design phases, your choice of corporate color will have a ripple effect throughout ALL your corporate ‘look-and-feel’ material and is a decision that should not be taken lightly in the final stages of the design process. Check out our Pre-Project Action List and Project Tips pages for more.

What are some common issues during a logo design project?

There are several things that can derail any logo design project with any designer. We break them all down here.

Will The Logo Factory sign an NDA (Non Disclosure Agreement?)

Yes. Many of our design projects are undertaken for large corporations who plan product and company launches months, even years, in advance. In order to work on their projects, The Logo Factory may need access to proprietary information which our clients wish to keep as trade secrets. Accordingly, when we’re asked, we’re more than happy to sign client-supplied non-disclosure agreements or similar contracts. You should also keep in mind that unlike other online companies who charge you a premium to host ‘private’ contests, all design projects at our studio are completely private until you’re ready to release your new corporate identity to the world.

Does The Logo Factory contract my project out to freelance designers, use logo design contests, or crowdsourcing platforms?
No. All our designers are in-house and available to you by e-mail, phone or chat. If you’re in the area, you can even drop-by and talk to your designer face-to-face. We do not use logo design contests due to the inherent risk of plagiarism contracting work to anonymous designers and hobbyists. The same goes for design crowdsourcing platforms (read about some of the issues with design crowdsourcing here.) We built The Logo Factory on supplying our clients with custom, original logo artwork, and are of the opinion that neither logo design contests or crowdsourcing sites would allow us to continue this approach to how we work.
I'm hosting a logo design contest on a commercial platform. Would you enter it?

Sorry, but no. Here’s why.

Can I add stationery to my logo design package (if it's not already included) once I have commenced my project?

Yes, you can still upgrade to a PLUS logo & stationery package if you upgrade before finalizing your logo. After that, you can still purchase a stationery design package, but it will not be at the discounted price of a PLUS package.

Does The Logo Factory provide printing services?

Not directly, no. We are a design studio, and only a design studio. We do have recommended printing partners that might suggest you utilize (you’ll also receive discounts on your first order.) We only recommend printers (and other design partners) who we’ve found to deliver professional, high-quality and relatively economical results each and every time. We do not recommend discounted printers as we’ve found their quality to be haphazard and sometimes sub-par.

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